So You've Been Publicly Shamed

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So You've Been Publicly Shamed
Cover of the trade-paperback
Author Jon Ronson
Genre Current events, Popular sociology
Publisher Riverhead Books (US), and Pan Macmillan (UK)
Publication date
31 March 2015 (US)[1] and 3 September 2015 (UK)[2]
Media type Print (Hardcover and Paperback)
Pages 304 (first edition, hardback)[1]
ISBN 978-1-59448-713-2
OCLC 893974244

So You've Been Publicly Shamed (2015) is a book by British journalist Jon Ronson about online shaming and its historical antecedents.[2] The book explores the re-emergence of public shaming as an Internet phenomenon, particularly on Twitter. As a state-sanctioned punishment, public shaming was popular in Colonial America. Between 1837 in the UK and 1839 in the US, it was phased out as a punishment, not due to increasingly populous society, as widely held,[3][4] but instead due to rising calls for compassion.[5]

In gathering material for his book, Ronson interviewed several individuals who were on the receiving end of concentrated Internet shaming, including Jonah Lehrer, Justine Sacco, and Lindsey Stone.[6] He also interviewed controversial practitioners of 21st century public humiliation, including former Texas County Judge and current congressional representative Ted Poe,[7] and several instigators of widespread public shamings.


In the introduction, Ronson relates a story of an automated parody Twitter handle, @jon_ronson (Ronson's twitter username is actually @jonronson). The account posts a smattering of food and party-related tweets, none of which are related to the content of the actual Jon Ronson's life.[8] This leads to Ronson asking the bot's creators for its removal, as he believes it to be a spambot. The creators of the account alternatively call it an infomorph, and decline Ronson's request, but eventually agree to meet in person with the author.[9]

Ronson then records the interaction and posts it on YouTube,[10] and is surprised when the reaction is overwhelmingly in his favor. The creators of the spambot, in the wake of the public shame elicited by Ronson's video, finally agree to retire the counterfeit Twitter account.[11]

This experience leads Ronson to re-evaluate other public shamings he's participated in, and the effects these shaming events have on both the shamed and the shaming. He begins by interviewing prominent victims of public shaming on the Internet, and the instigators of these shaming events.

File:Jonah Lehrer Knight Foundation speech and reaction.jpg
Jonah Lehrer makes a speech to the Knight Foundation after admitting that his book Imagine was based on fabricated quotes. Lehrer's speech was livestreamed over the internet and discussed on Twitter so that both Lehrer and the audience could see in real time the (often harshly critical) reaction to the speech, which was perceived as obfuscatory.

His first subject is Jonah Lehrer, disgraced popular science journalist for The New Yorker and author of the book, Imagine: How Creativity Works. Ronson also interviews the journalist who exposed Lehrer's plagiarism and misuse of quotes, Michael C. Moynihan. In the days preceding Lehrer's televised apology at a conference held by the John S. and James L. Knight Foundation, Ronson interviews the disgraced journalist while hiking through Runyon Canyon. The public humiliation inherent to Lehrer's apology speech is exacerbated by a large projector screen hung behind his speaking podium and a small television screen viewable to Lehrer, which both display a live Twitter feed of any individual tweeting with the hashtag "infoneeds".[12][13] A small controversy brews as a result of Lehrer's speech's content, which some describe as arrogant and lacking sincerity. Ronson, who had recently interviewed Lehrer and was asked for thoughts on a draft, admits to having decided not to say to Lehrer before he made the speech that he found it unconvincing. Further social media upheaval occurs when it is discovered that the Knight Foundation paid Lehrer $20,000 for his apology speech.[14] He also interviews a 4chan regular and Adria Richards, who publicised the faces of two tech developers at PyCon for a joke comparing the technical term "dongle" and the slang term "dong".[15]


Response to So You've Been Publicly Shamed has been mostly positive. As of 6 April 2015, the book has an average score of 3.9/5 on Goodreads with 766 total responses.[16]

Jennifer Latson of The Boston Globe remarked that "Ronson manages to be at once academic and entertaining."[17] Matthew Hutson from The Wall Street Journal stated that the book "raises interesting questions about righteousness, reputation and conformity" but lamented that Ronson's "thoughts remain disconnected musings rather than cohering as a calculus of public shaming’s costs and benefits."[11]


  1. 1.0 1.1 "So You've Been Publicly Shamed". Retrieved 7 April 2015. 
  2. 2.0 2.1 "So You've Been Publicly Shamed". Picador Publishing. 2015. Retrieved 6 April 2015. 
  3. Beato, Greg (22 June 2013). "The Shame of Public Shaming". Retrieved 7 April 2015. 
  4. Eaton, Marqus (March 1916). "Punitive Pain and Humiliation". Journal of the American Institute of Criminal Law and Criminology. 6 (6). 
  5. Ziel, Paul. "Eighteenth Century Public Humiliation Penalties in Twenty-First Century America: The "Shameful" Return of "Scarlet Letter" Punishments in U.S. v. Gementera" (PDF). BYU JOURNAL OF PUBLIC LAW. 19 (499): 501. 
  6. Rife, Katie (30 March 2015). "Jon Ronson dives into the Internet’s deep end in So You’ve Been Publicly Shamed". A.V. Club. Retrieved 7 April 2015. 
  7. Dean, John (20 March 2015). "Is Shame Necessary? How About Public Shaming?". Justia (Verdict Blog). Retrieved 7 April 2015. 
  8. Ronson, Jon (21 February 2015). "'Overnight, everything I loved was gone': the internet shaming of Lindsey Stone". The Guardian. Retrieved 6 April 2015. 
  9. Poole, Steven (5 March 2015). "So You’ve Been Publicly Shamed review – Jon Ronson on rants and tweets". The Guardian. Retrieved 7 April 2015. 
  10. Ronson, Jon (22 March 2012). "009 JON VS JON Part 2 Escape and Control". Escape and Control. Retrieved 6 April 2015. 
  11. 11.0 11.1 Hutson, Matthew (27 March 2015). "Smartphone Vigilantes". Wall Street Journal. Retrieved 7 April 2015. 
  12. Engber, Daniel (31 March 2015). "Were We Too Hard on Jonah Lehrer?". Slate. Retrieved 7 April 2015. 
  13. Hu, Elise (12 February 2013). "In first public comments since plagiarism scandal, Jonah Lehrer blames "arrogance, need for attention" for lies". The Knight Foundation. Retrieved 7 April 2015. 
  14. Chotiner, Isaac (14 February 2013). "The Real Trouble with Jonah Lehrer". The New Republic. Retrieved 7 April 2015. 
  15. Silverman, Jacob (6 April 2015). "After Outrage". Slate. Retrieved 7 April 2015. 
  16. "So You've Been Publicly Shamed". Goodreads. 6 April 2015. Retrieved 7 April 2015. 
  17. Latson, Jennifer (31 March 2015). "‘So You’ve Been Publicly Shamed’ by Jon Ronson". The Boston Globe. Retrieved 7 April 2015. 

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