Solo (Australian soft drink)
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| 300px | |
| Type | Soft drink |
|---|---|
| Manufacturer | Schweppes Australia |
| Country of origin | Australia |
| Introduced | 1973 |
| Colour | Yellow |
| Flavour | Lemon |
| Variants | Solo Original Solo Sub Solo Strong Solo Lemon & Lime Solo Low Carb Solo Guarana |
| Nutritional value per 1 can (375 mL) | |
|---|---|
| Energy | 788 kJ (188 kcal) |
|
45.8 g
|
|
| Sugars | 45.4 g |
|
0 g
|
|
|
0.4 g
|
|
| Minerals | |
| Sodium |
(4%)
60 mg |
|
|
| Percentages are roughly approximated using US recommendations for adults. | |
Solo is an Australian lemon-flavoured soft drink manufactured by Schweppes Australia. Launched in 1973, it is a ready to drink version of traditional 'pub squash'.[1] It is the market leader of lemon soft drinks in Australia and grew by over 30% in 2007.
There are 6 variants of Solo: Original Lemon, Lemon & Lime, Solo Sub (no added sugar), Solo Guarana, Solo Low carb and Solo Strong, which contains guarana and caffeine.[2]
Marketing
The original Solo can was designed for DDB Needham Melbourne (Creative Director - Noel Schoelbridge) by Les Mason Design (Simon Josephson Designer and Bill Quan Production).
Positioned as a highly masculine drink, Solo's presents an overtly male image in it aggressive television commercials.[3] Until the the early 1990's, the Solo man character and slogans "The thirst crusher" and "Low on fizz, so you can slam it down fast" was used in advertising.[4] The commercials often featured scenes of men taking part in activities such as athletics or extreme sports. Since becoming a sponsor of the Football Federation of Australia, the slogan "Game On" has been used.[5]
In 2012, the Solo man was revived by the advertising agency BMF as part of a new Solo advertising campaign.[6][7]
Overseas markets
Cadbury Schweppes sold a similar citrus drink named Rondo in the United States market during the late 1970s and 80s.[8] Like Solo, Rondo's marketing was positioned as a similarly masculine drink. Its aggressive commercials were parodied in the 2006 film Idiocracy as "Brawndo: The Thirst Mutilator".
Using the Australian Solo as an inspiration, Cadbury Schweppes has also sold an energy drink in the U.S. called Coolah Energy.[9] It used the tagline "Energy from Down Under". It listed boronia as an ingredient, a citrus plant in Australia known more worldwide for use in floral arrangements than its fruit. Coolah Energy has since been discontinued.[10]
References
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ FoodBev.com | Schweppes launches Solo Strong in Australia
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Solo | Game On
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Aussie Food Shop: Australian Drinks | SCHWEPPES 1.25L Solo SELECTION
- ↑ Swenson Funnies Online | Coolah Energy Drink review
- ↑ EnOrgy: Coolah Energy | Energy from Down Under
External links
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