Spirits competition
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Spirits competitions between makers of alcoholic beverages have been a tradition since the earliest days of distilling. Master distillers, brewmasters and vintners alike are driven to compete as a way to substantiate the quality and craftsmanship that has been instilled in their products.
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Competitions
There are several Liquor, Spirits, Beer, Beverage and Wine competitions throughout the world. The largest competition is the World Beverage Competition (www.BeverageCompetition.com), based in Geneva, Switzerland and established in 1991 celebrating the creation of the World Trade Organization. The World Beverage Council founded the World Spirits Competition (www.SpiritsCompetition.com), alongside the World Wine Competition (www.WinesCompetition.com), World Beer Competition (www.BeerCompetition.com) and the World Beverage Competition (www.BeverageCompetition.com), cumulatively the World's Largest Beverage Competition, an ongoing annual event.
A newer and more intimate unrelated competition known as The Spirits International Prestige (SIP) Awards : is unlike other competitions, instead of using industry experts or experienced judges, this competition allows a panel of consumers to choose the top winners. The competition is open to any commercial spirit professionally produced that comply with the classification codes listed on their website. Only the highest rated spirits receive SIP Award medals.
Awards
Each year more than 20,000 beverage brands from around the globe compete in the World Beverage Competition, the only world wide competitive beverage event in hopes of receiving one of only four coveted awards bestowed within each brand classification. The World Beverage Competition was founded on the premise that beverage products should be judged not by the strength of their marketing or the budget of their sales force, but rather on the quality and innovation of the product itself. These Platinum, Gold, Silver and Bronze awards are often imprinted directly on the labels of the products that have earned them as a "medal of honor" for the brand.
See also
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- International Wine and Spirit Competition
- Jim Murray's Whisky Bible and Liquid Gold Awards
- San Francisco World Spirits Competition
- World Whiskies Awards
