|Publisher||Sunday Sport (2011) Ltd
(original publisher Sport Newspapers)
|Political alignment||None (yellow journalism)|
|Headquarters||City View House 5 Union Street, Ardwick, Manchester, M12 4JD, United Kingdom|
|Website||Sunday Sport on Twitter|
Sunday Sport is a British tabloid newspaper, published by Sport Newspapers, which was established in 1986. It prints plainly ludicrous stories, such as "London Bus Found Frozen In Antarctic Ice", or "World War II Bomber Found On The Moon". Defenders of the paper pointed out that it was not intended to be taken seriously. Its controversial content also includes a high quotient of softcore female nudity and extensive advertising for sexual services.
Sunday Sport was started in 1986. Its original publisher was David Sullivan. Advertising in the Sunday Sport was once the responsibility of Sullivan's protegee Karren Brady, who went on to become managing director of Birmingham City Football Club and vice-chairman of West Ham United. Sullivan sold the paper to Sport Newspapers but had to give them a £1.68m bailout in 2009. The last editor was Nick Appleyard, appointed in September 2007. His predecessors included Dominic Mohan, Michael Gabbert and Paul Carter.
It had a sister daily title, Daily Sport. It ceased publication and entered administration on 1 April 2011. However, it shortly returned to publication on 8 May, after it was reacquired by its original publisher David Sullivan for £50,000. Sullivan now publishes the paper three times a week as Midweek Sport (Wednesdays), Weekend Sport (Fridays) and Sunday Sport, through his company Sunday Sport (2011) Limited.
It always has a salacious edge, mirroring The Sun's Page 3 girl, except spread across more of the pages. Following the departure of editor-in-chief Tony Livesey in August 2006, the paper moved towards more showbiz content spiced with sex, glamour and unique humour. Most issues came with a free gift, which could be free pints of lager, free downloads, free sex DVDs or even free tomato ketchup squeezy holders.
- James Robinson; Mark Sweney (10 August 2011). "David Sullivan could launch Friday edition of Daily Sport guardian.co.uk". Guardian. UK. Retrieved 11 June 2013.
- Di Hand; Steve Middleditch (10 July 2014). Design for Media: A Handbook for Students and Professionals in Journalism, PR, and Advertising. Routledge. p. 8. ISBN 978-1-317-86402-8. Retrieved 2 August 2015.
- Sunday Sport British Newspapers Online. Retrieved 11 June 2013.
- McNally, Paul (1 April 2011). "Daily Sport ceases publication and calls in administrators". Press Gazette. Retrieved 10 June 2011.
- Mark Sweney (4 June 2011). "David Sullivan paid just £50,000 for Sunday Sport". Guardian. UK. Retrieved 10 June 2011.