Super Fresh
| Subsidiary | |
| Subsidiary | |
| Industry | Supermarket |
| Founded | 1982 in Philadelphia, PA |
| Headquarters | Staten Island, NY, U.S. |
|
Number of locations
|
1 |
|
Area served
|
New Jersey, New York |
| Parent | Key Food |
SuperFresh is a supermarket founded in 1982 by A&P. After A&P liquidated itself and closed or sold all of its stores in 2015, the company's brands and intellectual property were placed up for sale and the SuperFresh brand was acquired by Key Food Stores.
Contents
History
A&P ownership (1982-2015)
A&P introduced the supermarket brand in 1982 by converting its Mid-Atlantic region stores to the new name.[1] During this time, SuperFresh stores were located in the Philadelphia, Pennsylvania area, Delaware, southern New Jersey,Maryland, Washington DC and Northern Virginia.[2] SuperFresh stores also operated in the Baton Rouge, Louisiana area until 2003, when they were rebranded to A&P's Sav-A-Center banner. A&P also operated SuperFresh stores in its Canadian division, until rebranding those stores as Food Basics.
In 2006, A&P acquired six Clemens Family Markets which were located in Montgomery and Bucks counties in suburban Philadelphia, Pennsylvania, converting them to the SuperFresh banner.[3]
In 2007, A&P acquired the Pathmark supermarket chain, and in 2008 announced plans to convert eight of the thirteen Philadelphia-area SuperFresh stores to its new Pathmark Sav-A-Center banner. The company planned to renovate the remaining SuperFresh stores into its successful "Fresh" format (used in its A&P Fresh Markets). The change would reposition the Superfresh brand as an upscale banner.[4]
Following its Chapter 11 bankruptcy reorganization, A&P announced in early 2011, its intention to sell or close 32 stores across its six supermarket banners. Included in the group were eight SuperFresh stores, and one former Superfresh store in Glasgow, DE, which had just been converted to the Pathmark Sav-A-Center brand two years prior.[5]
The stores which closed were:
- 2892 Salisbury, Maryland
- 5258 Yardley, Pennsylvania
- 5377 Lionville, Pennsylvania
- 5404 East Windsor, New Jersey
- 5420 Hamilton Township, New Jersey
- 5460 Mount Holly, New Jersey
- 5476 Cape May Court House, New Jersey
- 5493 Hammonton, New Jersey
- 5590 Glasgow, Delaware (former Superfresh, converted to Pathmark Sav-A-Center)
On April 13, 2011, A&P announced plans to close or sell 25 additional SuperFresh stores: 22 in Maryland, 2 in Delaware (Dover and Milford), and the Washington, D.C., store.[6] These supermarkets closed by July 15 and were replaced by Shoppers Food & Pharmacy, ShopRite, and Fresh & Green's.
On November 14, 2012, A&P announced the closure of three New Jersey SuperFresh locations in Marlton, Westmont, and Plainsboro. These stores were liquidated in January 2013, leaving Manahawkin, Ocean City and Wildwood as the only remaining stores in New Jersey.[7]
On July 20, 2015, A&P announced that it was filing for bankruptcy for a second time. The company liquidated in late 2015, selling as many stores as possible to competitors, and closing the remainder. During this process, all Superfresh stores were either closed or rebannered as Acme or ShopRite.
Key Food ownership (2016-present)
In February, 2016, Key Food Stores acquired the trademark and rights to the SuperFresh brand name during the A&P bankruptcy auction.[8] On March 11, 2016, Key Food relaunched the SuperFresh brand in their Paterson, New Jersey location; a former Food Basics location.
Key foods has also announced plans for additional Superfresh stores in:
- Irvington, NJ (former Pathmark store)
- Staten Island, New York (former Waldbaums store),[9]
- Bloomfield, New Jersey (former A&P store)
- Belleville, New Jersey (former Pathmark store).
Slogans
- Doing More for You
- The great store...just next door!
- We Built A Proud New Feeling (mid-to-late 1980s)
- We're Fresh... We're Super Fresh
- We're Fresh Obsessed
- I Love This Store! (2002–2010)
- You want lower prices, we hear you. (2010–2011)
- Better Store, Better Living. (2011–2015)
- The Savings Never Stop. Every Aisle, Every Item, Every Day. (2016–Present)
References
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- ↑ http://supermarketnews.com/ap-bankruptcy-2015/key-food-acquires-superfresh-banner-ap
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