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Take Back

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"Take Back"
File:Take Back (Kumi Koda single).jpg
Single by Koda Kumi
from the album Affection
Released December 6, 2000
Format
Genre
Length 4:56
Label Orpheus, Rhythm Zone, Sounday
Writer(s) Kumi Koda
Producer(s) Max Matsuura
Koda Kumi singles chronology
"Take Back"
(2000)
"Trust Your Love"
(2001)

"Take Back" is a song recorded by Japanese recording artist Kumi Koda for her debut studio album, Affection (2002). It was written by Koda, while production was handled by Max Matsuura. The track was released following Koda's participation in an open audition where she placed second, whereby she signed to Matsuura's label to release this song. "Take Back" premiered on December 6, 2000 as her debut recording. Musically, the track was described as a pop and R&B song.

Upon its release, "Take Back" garnered positive reviews from music critics and was praised for its composition and commercial appeal. It also achieved limited success in her native Japan, peaking at number 59 on the Japanese Oricon Singles Chart and 63 on the TBS Count Down TV chart, her lowest entry to date and her only single to miss the top fifty. Remixed by American producer and DJ Jonathan Peters and released in North America under the name Koda, "Take Back" reached number 18 on the US Hot Dance Club Songs chart, number 10 on the US Hot Dance Music/Maxi-Singles Sales, and number 20 on the US Hot Singles Sales chart, making her the first Japanese act to chart on any US Billboard chart since the 1980s.

The accompanying music video for "Take Back" was shot in both Tokyo and New York City by Toku; it features Koda singing while sitting on a white chair, and her lying down nude clutching a microphone in her hand. For additional promotion, the song was included on the tracklist of several concert tours, including Best: First Things Live Tour, Black Cherry Tour and her 10th Anniversary Tour. "Take Back" has only appeared once on any of Koda's compilation albums, this being her highest-selling one, Best: First Things (2005).

Background

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"My debut day had already been decided but I didn’t know, so I felt insecure and thought 'will that song I recorded be put on sale?' (laughs). When I saw my CD lined up the stores I felt 'I really debuted!' for the first time. I still remember how excited I was."

—Koda on the release of "Take Back".[1]

In 2000, Kuda auditioned for the Avex Trax open "Dream Audition" and came second out of a total of 120,000 participants. Following this, Avex employed Japanese producer Max Matsuura, known for his collaborations with fellow female Japanese artists Ayumi Hamasaki and Namie Amuro,[2][3] to start the Avex Trax-sub label, Rhythm Zone, in 1999 and eventually signed her to the label in late 1999.[4] Her label had hired composer and arranger Kazuhito Kikuchi to compose "Take Back", but Avex instructed Koda to take singing lessons every weekend in Tokyo before recording it.[1] At that time, Koda stated that she didn't feel "anxious" about the situation, having already spent 500,000 yen (approximately $4056 USD) she won from the open audition towards food.[1]

In mid 2000, Koda was asked by Avex to make her promotional debut through a photo shoot with photographer Toku, which led to the shooting of the cover sleeve for "Take Back". The artwork features her sporting a red and gold outfit, standing outside of a lit-up tunnel. Particularly, Koda said that: "During the shooting of the cover for my single, 'Take Back', no one had told me what the shoot was for, so I just stood in front of the camera clueless".[1]

Composition

"Take Back" was written by Koda and produced by Max Matsuura.[5] It was released as Koda's debut recording and the first single from her debut album, Affection (2002), on December 6, 2000.[5] "Take Back" has been described as a soft pop and R&B song.[6][7][8] During an interview, it was revealed that "Take Back" and Koda's earlier work were strictly oriented to R&B music, as "Koda didn't get into R&B until Avex signed her to its Rhythm Zone label [...]".[4] At the earlier stages of creating "Take Back" and Affection, Koda only listened to Japanese music and stated that "[she's] the sort who likes reading the lyrics, and Western music is in English, which [she] wasn't very good at. If [she] wouldn't understand it, [she] couldn't sing it, even at karaoke, so [she] didn't listen to it much."[4] After discovering fellow label mate, m-flo, Koda was inspired by his R&B work and wanted to immulate his style into her work, whereas Rhtyhm Zone asked Koda to listen to Western music to widen her musical influences.[4] For the North American release, American DJ and producer Jonathan Peters remixed the single; it was chosen by Rhythm Zone as the final remix for that country. According to Koda, "[they] hadn't really intended to release [the remix], but remixes were all the rage then".[4] Particularly, Avex's New York offices confessed that they thought it would do well thought the club scene.[4]

Critical reception

"Take Back" received favourable reviews from music critics. Krzysztof Figlerowicz from Jame World was positive towards the track in his review, labelling it as "a very pleasant soft pop and R&B song".[6] However, he noted that the composition was more suitable with the American audience than the Japanese scene hence the lack of success and "commercial appeal" in the latter region.[6] A reviewer from CD Journal praised "Take Back", commending its R&B composition as "impressive" and praised the songs longevity.[9] A reviewer from Yahoo! Music Japan overviewed Koda's biography profile and commented that the mixture of R&B and pop music was a "perfect balance of contemporary charm and vocals".[7] Despite not commenting over the original or Jonathan Peters remix, Adam Greenberg from Allmusic reviewed the Sunset in Ibiza remix from her compilation album, Koda Kumi Driving Hit's (2006), and stated: "When the DJs complement her voice just right, Koda can sound like any number of other singers. [...] "Real Emotion" and "Take Back" come out as something very similar to Ayumi Hamasaki's works,"[10]

Commercial reception

Japan

Upon its release, Koda said that she "feared the success of the single in Japan".[1] She also stated that she "was insecure" of the singles' first week and debut sales.[1] "Take Back" debuted at number 62 on the Japanese Oricon Singles Chart with over 4,000 units sold in its first week; it later reached number 59 in its third week on the top 100.[11][12][upper-alpha 1] It remains Koda's lowest charting singles on the Oricon Singles Chart and her only single to miss the top fifty.[11] The track opened the Japanese Count Down TV Chart at number 66, with it reaching number 63 in its third week on that chart; it spent six weeks in the top 100 until re-entering for a final week at number 97.[13] In total, "Take Back" has sold over 22,680 units in Japan.[12] As of December 2015, Oricon's database has ranked "Take Back" as Koda's 51 best-selling single.[14]

North America

In the United States, Jonathan Peter's remix entered at number 33 on the US Dance Club Songs chart, making Koda the first Japanese act to chart on any US Billboard chart since the 1980s.[15] The remix peaked at number 18 and was recognized by Billboard as the "Greatest Gainer" on the weekend issue of May 5, 2011. It stayed 13 weeks within the top fifty.[16] "Take Back" reached number 10 on the US Hot Dance Music/Maxi-Singles Sales chart, making her the first Japanese artist to achieve a top ten rank on that chart.[17] "Take Back" spent a sole week at number 20 on the US Hot Singles Sales chart.[7]

Music video

Still from the music video "Take Back", showing Koda seated, in front of a multi-coloured LED wall.

The accompanying music video for "Take Back" was directed by Toku.[5] It took one day to shoot and two days to edit.[5] According to Figlerowicz in his extended review of her DVD release, 7 Spirits, the video opens with a "young Koda Kumi, who has long and black hair. She presents herself in this video in two different ways. In the first one, though wearing a leather dress, she looks natural, gentle and pretty. In the second one, she is presented with disheveled hair and strange things plaited in it, but despite that, she still attracts the viewer's attention with her enthusiasm flowing out from the screen."[6] In the video, Koda is accompanied by by her three fellow background dancers; they're dancing in a white photo shooting room, while Koda is sitting on a white chair.[6] Figlerowicz stated that the dancers complimented the early 2000s music video era: "there are only three dancers near the singer, so it probably wouldn't distinguish from other PVs of the same era."[6] Scenes interspersed through the main video show Koda lying nude on a crimson red Ferrari and clutching a microphone in her hand.[18] The closing scene from the music video for "Take Back" presents Koda sitting on a white chair in front of a multi-coloured LED wall.[18] Figlerowicz commented that the video, in conjuction with Koda's other videos on 7 Spirits, "didn't appeal to the Japanese audience's tastes [...]. With some time, people's opinions of them might change, but they are worth taking a look at.[6]

Live performances and other appearances

"Take Back" has been included on numerous tracklists of tours conducted by Koda. She included the single on her Secret First Class Limited Live tour,[19] Koda Kumi Live Tour 2005: First Things tour,[20] Live Tour 2007: Black Cherry,[21] 10th Anniversary tour,[22] her 2009 Taiwan concert tour,[23] and the Premium Show: Love and Songs tour.[24] The track was featured on Koda's 2005 greatest hits album, Best: First Things.[25][26] "Take Back" was featured in the televised advertisement for Kracie's Hada-bisei facials.[9]

Track listing

Credits and personnel

Credits adapted from the liner notes of Affection.[5]

  • Kumi Koda - vocals, background vocals, songwriting
  • Max Matsuura - producer
  • Kazuhito Kikuchi - producer, composer
  • H-Wonder - arranger, composer
  • Rhythm Zone - management, label
  • Avex Trax - parent label, management

Charts and sales

Notes

  1. Sales provided by Oricon database are rounded to the nearest thousand copies.

References

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External links

  • Take Back – Kumi Koda's official website, powered by Rhythm Zone.