Texas Pete
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| Owner | T.W. Garner Food Company |
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| Introduced | 1929 |
| Website | texaspete.com |
Texas Pete is a Louisiana-style hot sauce in the United States developed and manufactured by the TW Garner Food Company in Winston-Salem, North Carolina. The brand has 6 and 12 oz bottles with bright red sauce, shaker top, and white and yellow label featuring the name in red and "Texas Pete", a red silhouette cowboy. Texas Pete is fairly mild, registering 747 on the Scoville heat scale.[1] Their auxiliary branded Hotter Hot Sauce makes a claim of three times hotter than that of the original Texas Pete. "Embrace your "Cha!ddiction"" is Texas Pete marketing slogan meaning "indulging in this sweet and spicy paste".[2]
History
Texas Pete hot sauce was introduced in 1929 by Sam Garner, operator of the Dixie Pig barbecue stand in Winston-Salem, North Carolina. Customers asked for a spicier sauce, and the Garners concocted one with cayenne peppers.
Developing a product name, a marketing adviser suggested "Mexican Joe" to connote the spicy cuisine of Mexico. However, Thad's father Sam Garner opposed this, saying that the name should be American. Texas is known for its spicy food; this was combined with Pete, the nickname of Thad's brother Harold Garner. [3]
Texas Pete is the third best selling hot sauce in the United States as of 2004.[4]
- "Texas Pete's Hotter Hot Sauce" is three times the heat of the original. The yellow and white on the logo are replaced with red and black and the word Hotter appears above "Hot Sauce" on the label.
- "Texas Pete's Garlic Hot Sauce", Texas Pete Original Hot Sauce with garlic. The yellow on the label is replaced with a light color red, and the word "Garlic" is above the words "Hot Sauce".
- "Texas Pete Pepper Sauce". Whole green peppers soaked in vinegar. Used as a condiment.
The company also produces "Texas Pete Honey Mustard Sauce", "Texas Pete Buffalo Style Wing Sauce", and "Texas Pete Seafood Cocktail Sauce". In 2013, Texas Pete introduced a Sriracha sauce.
See also
References
- ↑ Texas Pete on the ChilliWorld Scoville Scale
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