The Beautiful Game
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The Beautiful Game (Portuguese: o jogo bonito) is a nickname for association football by the Brazilian footballer Pelé, although football commentator Stuart Hall is the only individual to have claimed to have coined "The Beautiful Game". In his youth, Hall admired Peter Doherty when he went to see Manchester City play at Maine Road and used the term "The Beautiful Game" to describe Doherty's style when playing.[1]
Contents
Etymology
The exact origins of the term are disputed. The origin has been attributed to Brazilian footballer Waldyr Pereira (Didi),[2] and the presenter Stuart Hall claimed to have originated it in 1958.[2][3] The English author and football fanatic H. E. Bates used the term earlier, including in a 1952 newspaper piece extolling the virtues of the game entitled "Brains in the Feet".[4]
Earlier writers used the term in 1848 to describe the game of baaga'adowe, a forerunner of lacrosse as played by Ojibwe at Vauxhall Gardens in London,[5] and to tennis in 1890.[6]
Usage
Brazilian footballer Pelé is credited with making the phrase synonymous with football.[7] In 1977 he named his autobiography My Life and the Beautiful Game. The book's dedication reads "I dedicate this book to all the people who have made this great game the Beautiful Game."[8] The phrase has now entered the language as a description for football and as such was used as part of the title for the 13-part 2002 series charting the history of the game: History of Football: The Beautiful Game.
In January 2014, New Model Army released a song called The Beautiful Game in support of the project "Spirit of Football".[9] A football podcast was released with the title "The Beautiful Game".[10]
Terms used
Sportswear company Nike has referenced the beautiful game in its football commercials. In 1996, a Nike commercial titled "Good vs Evil" was a gladiatorial game set in a Roman amphitheatre where ten football players from around the world, including Eric Cantona, Ronaldo, Paolo Maldini, Luís Figo, Patrick Kluivert and Jorge Campos, defend "the beautiful game" against a team of demonic warriors, which culminates in Cantona receiving the ball from Ronaldo, pulling up his shirt collar, and delivering the final line, "Au Revoir", before striking the ball and destroying evil.[11]
Nike also uses the Portuguese phrase Joga bonito—meaning "play beautifully", and not "beautiful game", which would be Jogo bonito—as one of its slogans for football products.[12][13] Nike began using the slogan Joga bonito in a campaign preceding the 2006 FIFA World Cup in an attempt to curb players behaviours on the pitch. In collaboration with, and promoted by, former international footballer Eric Cantona, Nike released a series of adverts to promote a game that is skillful and dignified, not riddled with theatrics and poor sportsmanship.[14]
See also
References
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- ↑ Hall, S; Mayo, S: The Daily Mayo, 6 May 2009, BBC Radio 5 Live
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- ↑ Antony Young (2007). "Profitable Marketing Communications: A Guide to Marketing Return on Investment". p. 138. Kogan Page Publishers,
- ↑ Steve Hatch, Jim Taylor (2009). "Rigorous Magic: Communication Ideas and their Application". John Wiley & Sons,
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
