The Children's Place

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The Children’s Place
Industry Apparel
Founded 1989
Headquarters Secaucus, New Jersey
Products Children’s apparel and accessories
Revenue Increase US$ 1.809 billion (FY 2013)
Decrease US$ 63.2 million (FY 2013)
Total assets Increase US$ 923.4 million (FY 2013)
Number of employees
4,100 (2013)

The Children’s Place (TCP) is an American specialty retailer of children’s apparel and accessories[1] founded in 1989. They became publicly traded on the NASDAQ exchange in 1997 under the ticker symbol PLCE. The Children’s Place is headquartered in Secaucus, New Jersey,[2] and currently has 4,100 employees.[3]

Children’s Place stores are divided into four specific size ranges sections: Big Girls and Big Boys (4-14), Baby Girls and Baby Boys (6 months-4T). Most of The Children’s Place stores are located in and around regional malls, but also include some strip shopping centers, outlets, and street stores. The majority of their stores are small, traditional mall stores, although some Children's Place outlets are in a big box format.

The company owns and operates The Children’s Place stores, as well as owning and operating Disney Stores between 2004 and 2007 through a subsidiary Hoop Holdings/Hoop Retail Stores LLC. Fiscal 2005 marked the first full year The Children's Place had managed the Disney Store. As of June 2007, the company owned and operated 872 The Children's Place stores and previously 328 Disney Stores before The Walt Disney Company moved to regain these rights. On March 26, 2008, Hoop Holdings/Hoop Retail Stores LLC and related subsidiaries of TCP that operated Disney Store retail locations filed a voluntarily petition for relief under Chapter 11 Bankruptcy. The Children's Place stores were not affected in any way by the bankruptcy filing for Hoop Retail. As of February 2, 2013, the company owned and operated 1,095 TCP stores and an online store at

On December 11, 2009, The Children's Place Retail Stores announced the appointment of former Lord & Taylor CEO Jane T. Elfers as President and Chief Executive Officer (CEO) of the company, effective January 4, 2010.[4] She has also been named to the company's Board of Directors.


In the summer of 2013, the store withdrew a T-shirt from the stores with four options for "My best subjects" including "Shopping, Music, Dance and Math." While shopping, music, and dance were checked, math was left unchecked because as the T-shirt stated "Nobody’s perfect!"[5]

There was a factory which produced Children's Place merchandise in the Rana Plaza building that collapsed just outside Dhaka, Bangladesh in April 2013. The company then joined Alliance for Bangladesh Worker Safety along with other North American apparel retailers, and former U.S. Senators George Mitchell and Olympia Snowe. The Alliance's mission is a five-year plan to improve conditions in Bangladeshi garment factories described on their[6]