The View from the Shard

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File:The View From the Shard (8367215057).jpg
The View From the Shard viewing window

The View from The Shard is a tourist attraction based in London's tallest building, The Shard.[1] The attraction offers visitors views from the skyscraper, with two viewing platforms inside the building: the first is a triple level indoor gallery on Level 69, and the second is a partially outdoor gallery on Level 72.

The attraction also has a ground floor gift shop as well as 'The Sky Boutique,' on Level 68, with limited edition souvenirs. It is the highest shop in London.[2]

Opening

File:The Shard, The View From The Viewing Platform (9329576286).jpg
External view from the indoor viewing gallery

Mayor of London Boris Johnson officially opened The View from The Shard on Friday 1 February 2013 in a grand ribbon cutting ceremony.[3] Over 5,000 people paid for tickets to be the first to experience the views of London on the launch day, including James Episcou from Epping Forest, Essex who took the chance to be the first to propose to his girlfriend from the highest point in London.[4] Shortly after the opening, The Guardian[5] released an interactive expanded panorama of London to allow users to explore the views from the observation deck online, augmented with ambient sounds of the city.

Journey through the attraction

Entrance and Level One

The entrance to The View From the Shard is on Joiner Street near London Bridge Station. After entering the lobby and passing through security, there is an opportunity for visitors to have a photograph taken in front of a green screen, onto which a view from The Shard is superimposed, which can be purchased at the end of the experience.

Along the walls of the lobby, animated maps and video screens set the historic context of The Shard's London Bridge location. Films and animations also highlight facts about London and The Shard. Graphics show how the building is linked to the city's transport system, showing the lifts moving inside the building and the trains running underneath in real time.

The Lifts System

An innovative lift service system was created for The Shard by KONE engineering.[6] Guests travel in two lifts going up and two lifts going down. These lifts travel at six metres per second, making the total time to go from Level 1 to Level 68 about a minute.

The ascending lifts use video screens and mirrors to create the effect of rising through iconic ceilings and roofs of London, including the dome of St Paul’s Cathedral, the Rubens ceiling at the Banqueting House in Whitehall, the spiral staircase at Monument, and the British Museum’s Great Court glass roof.

The descending lifts feature similar effects, using multimedia to create the effect of the sky receding, the seasons changing, and the streets of London coming into focus.

Transfer Zone

Guests transfer lifts on Level 33. They follow an image of the River Thames curving along the floor around which London is geographically mapped in 200 sentences written on the walls and floor, each describing a different part of the city.

The Cloudscape

Guests depart the lifts at Level 68 where the view of the city is obscured with playful cloudscapes. These give the names of the cloud formations that people may see from the viewing decks.[7]

The Indoor Viewing Galleries

Level 69 is the triple height, main viewing gallery which gives 360 degree views of up to Lua error in Module:Convert at line 1851: attempt to index local 'en_value' (a nil value)..

The level is equipped with digital "Tell:scopes" through which guests can explore the city around them in real time, as well as offering pre-recorded day time and night time views. The Tell:scopes are fully interactive and are able to identify over 200 famous landmarks and places of significant interest, offering information about them in 10 languages.

Partially Outdoor Viewing Gallery

File:The View From the Shard (8368283210).jpg
Outdoor viewing gallery

The gallery on Level 72 at a height of 800 ft/244m is the highest public level of the building.[8][9] The level gives 360 degree views around the building and is partially open air, allowing guests to see the pinnacle of the building.

Admission and amenities

After their descent, guests arrive back in the lobby on at ground level where there is a gift shop offering souvenirs. The entire attraction offers guests free Wi-Fi access.

A specially composed orchestral and choral soundtrack performed by The London Symphony Orchestra and The Joyful Company of Singers accompanies guests through the attraction.

Tickets

Tickets are pre-booked, timed and dated. The cost for an adult is £25.95 and for a child £19.95. Disabled guests are offered a concessionary rate with free access from a registered carer.

A limited number of tickets can be purchased from the attraction on the day for £30.95 (adult) and £24.95 (child).

References

  1. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  2. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  4. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  5. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  6. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  7. ↑ The View from the Shard Media Briefing. May 2013, page 4, accessed 21 May 2015
  8. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  9. ↑ Lua error in package.lua at line 80: module 'strict' not found.

External links

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