Timeline of Instagram
From Infogalactic: the planetary knowledge core
This is a timeline of Instagram.
Big picture
| Time period | Key developments at Instagram |
|---|---|
| 2010-2012 | Instagram launches on the iPhone and grows to 13 employees and to 30 million users (closing at $50M At A $500M Valuation). It eventually gets acquired by Facebook in 2012. |
| 2013-2016 | Instagram introduces features such as videos, direct messaging, and advertising, and grows to over 400 million users. |
Full timeline
| Year | Month and date | Event type | Details |
|---|---|---|---|
| 2010 | March 5 | Funding | Kevin Systrom closed a US$500,000 seed funding round with Baseline Ventures and Andreessen Horowitz while working on Burbn.[1] |
| 2010 | October 6 | Product | Instagram launches (from Systrom and Mike Krieger) with the hope of facilitating communication through images.[2] It nabs 100K users in one week.[3] |
| 2010 | December 12 | Userbase | Instagram hits 1 million users.[4] |
| 2011 | January | Product | Instagram adds hashtags to help users discover both photographs and each other.[5] Instagram encourages users to make tags both specific and relevant, rather than tagging generic words like "photo", to make photographs stand out and to attract like-minded Instagram users.[6] |
| 2011 | February 2 | Funding | Instagram hads raised US$7 million in Series A funding from a variety of investors, including Benchmark Capital, Jack Dorsey, Chris Sacca (through Capital fund), and Adam D'Angelo.[7] The deal values Instagram at around $25 million.[8] |
| 2011 | September | Product | Version 2.0 of Instagram goes live in the App Store (iOS) and included new and live filters, instant tilt–shift, high resolution photographs, optional borders, one-click rotation, and an updated icon.[9] |
| 2012 | April 3 | Product | Instagram is released for Android phones running the 2.2 Froyo version of the OS,[10] and it is downloaded more than one million times in less than one day.[11] |
| 2012 | April 9 | Funding | Instagram raises US$50 million from venture capitalists for a share of the company; the process values Instagram at US$500 million.[8] |
| 2012 | April | Acquisitions | Facebook acquires Instagram for approximately US$1 billion in cash and stock.[12][13] |
| 2012 | June | Competition | Vine (service), a short-form video sharing service, launches. |
| 2012 | December 17 | Product | Instagram updates its Terms of Service, granting itself the right—starting on January 16, 2013—to sell users' photos to third parties without notification or compensation.[14] |
| 2013 | May | Product | Instagram introduces photo tagging and “Photos of You,” a new tab on a user’s profile listing every picture he or she is tagged in.[15] |
| 2013 | June 13 | Product | Instagram launches video sharing.[16] |
| 2013 | July | Product | Instagram makes it easier to share posts by adding links to embed photos and videos.[15] |
| 2013 | November | Product | Instagram introduces sponsored post advertising targeting US users in November 2013,[17] |
| 2013 | December 12 | Product | Instagram adds Direct, a feature that allows users to send photos to specific people directly from the app. Instagram's primary intention with the Direct feature is to compete against messaging services, including Snapchat.[18][19] |
| 2014 | August | Team | The company's Global Head of Business and Brand Development—a new position for Instagram— is announced. Facebook's former Regional Director James Quarles was assigned the role.[20] |
| 2014 | August 21 | Product | Instagram makes itself more advertising-friendly by introducing a suite of business tools aimed at brands which offer insights and analytics related to their use of the image-sharing network.[21] |
| 2015 | September 9 | Product | Instagram allows 30-second ads for all advertisers - twice the 15-second limit given for users.[22] |
| 2015 | October | Product | Instagram launches Boomerang,[23] an app where you shoot a one-second burst of five photos that are turned into a silent video that plays forwards and then reverses in a loop.[24] |
| 2015 | November 17 | Product | Instagram kills off support from feed-reading applications.[25] |
| 2016 | March 15 | Product | Instagram switches its feed from chronological to best posts first.[26] |
| 2016 | May 11 | Product | Instagram introduced a new look as well as an updated icon and app design for Instagram. Inspired by the previous app icon, the new icon represents a simpler camera and the rainbow lives on in gradient form. |
See also
References
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