Tous Les Jours

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Tous Les Jours
Public
Founded 1997
Parent CJ Group
Website http://www.tlj.co.kr/
File:Tous Les Jours.jpg
250px

Tous Les Jours (Hangul: 뚜레쥬르) is a South Korean bakery franchise owned by CJ Foodville, a business group of CJ Group.[1] Tous Les Jours means 'everyday' in French.

Tous Les Jours is a "Asian-French" bakery serving a selection of bakery goods and beverages. It has more than 1300 locations[2] in Asia and the United States.[3]

History

Tous Les Jours was established in 1996, with the first store opening in Guri, South Korea in September 1997.[4] The company established a frozen dough facility in Um-Sung, South Korea in November 1997, starting mass production and distribution. In September 1998, the Tous Les Jours company began franchise licensing to the public.

Tous Les Jours opened its 100th store in April 1999, and its 300th store in June 2001. In May 2002, the stores began offering coffees, sandwiches, fruit juices, and other beverages in addition to baked goods. The company switched to a "café-style bakery business model" in January 2003.

In April 2004, Tous Les Jours opened its first store in the United States. In August 2005, it opened its first store in China. In June 2007, it opened its first store in Ho Chi Minh City in Vietnam.

Tous Les Jours opened its 1000th store in July 2008.

On November 11, 2011, Tous Les Jours opened its first store in the Philippines[5] and on December 16, 2011, it opened its first store in Indonesia in Jakarta.[6]

On November 3, 2012, Tous Les Jours opened its first store in Cambodia.[7]

On June 23, 2013, Tous Les Jours opened its first store in Malaysia in Kuala Lumpur.[8] By December 2013, Tous Les Jours has over 124 stores outside of Korea in 7 countries. China, United States, Vietnam, Indonesia, Philippines, Cambodia, and Malaysia. It has become the number one bakery in Vietnam in terms of number of stores and revenue.[9]

References

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External links

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