Unbundling
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Unbundling is a neologism to describe how the ubiquity of mobile devices, Internet connectivity, consumer web technologies, social media and information access[1] in the 21st century is affecting older institutions (education, broadcasting, newspapers, games, shopping, etc.) by "break[ing] up the packages they once offered, providing particular parts of them at a scale and cost unmatchable by the old order."[2] Unbundling has been called "the great disruptor".[3]
Etymology
"Unbundling" most basically means simply the "process of breaking apart something into smaller parts."[4] In the context of mergers and acquisitions, unbundling refers to the "process of taking over a large company with several different lines of business, and then, while retaining the core business, selling off the subsidiaries to help fund the takeover."[5]
Examples
- Massive open online courses are "part of a trend towards the unbundling of higher education"[6] by providing access to recorded lectures, online tests, and digital documents as a complement to traditional classroom instruction.[2]
- Pandora Radio[7]
- The addition of Maryland and Rutgers to NCAA football was described as part of a larger trend towards the unbundling of each university's broadcast rights to maintain profitability.[8]
- The CEO of Mashable predicted that unbundled news contents' "microcontent sharing" via software like Flipboard[9] (Android and iOS), Zite and Spun (iPhone) would be a major trend in 2013.[10]
- LinkedIn has embraced a multi-app strategy and now has a family of six separate apps -- The LinkedIn 'Mothership' app and 'satellite' apps ranging from job search to tailored news [11]
- The customers that live in large apartment complexes and multiple dwelling units can be unbundled in a way that allows multiple providers to reach each of the different units.[12]
See also
- Information age
- Creative destruction
- Disruptive innovation
- Asset stripping
- Leapfrogging
- List of emerging technologies
- Obsolescence
- Paradigm shift
- Technology strategy
- Killer application
References
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- ↑ Richmond, Shane (August 4, 2010). "Flipboard: The Closest Thing I've Seen to the Future of Magazines". The Daily Telegraph (London). Retrieved March 4, 2012.
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External links
- Alan Jacobs, The Great Unbundling of the University theatlantic.com January 23, 2012
- Benjamin Lima, Massive online learning and the unbundling of undergraduate education July 17, 2012
- McKinsey & Company Unbundling the corporation June 2000
- Justin Reich, Will Technology Lead to the Unbundling of Schools? Education Week, May 17, 2012
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