United Country Real Estate
| 200px | |
| Network | |
| Industry | Real Estate |
| Founded | 1925 |
| Headquarters | Kansas City, United States |
|
Number of locations
|
511[1] |
| Website | http://www.unitedcountry.com/ |
United Country Real Estate is a franchise-based real estate marketing organization. The company provides leads to affiliated realtors that pay a franchise fee. It operates 1,400 websites that target local markets and the websites collectively obtain 2.9 million monthly unique visitors.[1] It also publishes catalogs and listings, pays for advertising, creates brochures, provides office space and computer systems and support.[2][3][4]
United Country Real Estate was founded in 1925 with a focus on farms and ranches in rural towns[1] by Roscoe Chamberlain out of a Kansas City bank. It published the first rural properties catalog in 1928,[2] which was put on display at the Smithsonian in 1981.[5] Founded under the name United Farm Real Estate, it changed names to United National Real Estate to reflect its expansion into suburban neighborhoods in 1986.[6]
The company was acquired by a management group in 1990 and changed its name again to United Country seven years later.[2] United Country Real Estate had approximately 150 franchises by 1997 and 300 by 1999.[2] This grew to 700 franchise members by 2007, when Dan Duffy and his investment partners acquired the company.[7] As of 2013, it has 4,000 participating real-estate agents.[8]
In 2010 the organization raised $1 million in funding to expand its web presence for suburban areas with a local population of 50,000 or more.[9] Two years later United Real Estate was launched, which built "United Lounges," which provide an office facility for affiliated realtors, in Houston, Chicago, Philadelphia and Washington.[3]
References
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