Vevo

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Vevo, LLC
Vevo logo.svg
Type Joint venture
Founded December 8, 2009 (2009-12-08)
Headquarters New York City
Area served
CEO Erik Huggers[1]
Industry
  • Multimedia
  • music
Net income US$ 760 million (2013)[2]
Parent Universal Music Group
Sony Music Entertainment
Google
Abu Dhabi Media
EMI (2009–2012)
Slogan(s) See music play
Website vevo.com
Alexa rank Negative increase 4,820 (May 2016)[3]
Type of site Online music
Launched December 8, 2009; 8 years ago (2009-12-08)
Current status Active

Vevo (/ˈvv/; VEE-voh; stylized as vevo, previously VEVO) is a multinational video hosting service owned and operated by a joint venture of Universal Music Group (UMG), Google, Sony Music Entertainment (SME), and Abu Dhabi Media,[4] and based in New York City. Launched on December 8, 2009,[5] Vevo hosts videos syndicated across the web,[6] with Google and Vevo sharing the advertising revenue.[7]

Vevo offers music videos from two of the "big three" major record labels, Universal Music Group and Sony Music Entertainment. EMI also licensed its library of videos for Vevo shortly before its launch; it was acquired by UMG in 2012.[8][9] Warner Music Group was initially reported to be considering hosting its content on the service,[10] but formed an alliance with rival MTV Networks (now Viacom Media Networks).[11] In August 2015, Vevo expressed interest in licensing music from Warner Music Group.[12]

History

The original Vevo logo, in use from December 2009 until March 2013.

The concept for Vevo was described as being a streaming service for music videos (similar to the streaming service Hulu, a streaming service for movies and TV shows after they air),[7] with the goal being to attract more high-end advertisers.[13] The site's other revenue sources include a merchandise store[14] and referral links to purchase viewed songs on Amazon Music and iTunes.[15] UMG acquired the domain name vevo.com on November 20, 2008. SME reached a deal to add its content to the site in June 2009.[16] The site went live on December 8, 2009, and that same month became the number one most visited music site in the United States,[17] overtaking MySpace Music.[18]

In June 2012, Vevo launched its Certified awards, which honors artists with at least 100 million views on Vevo and its partners (including YouTube) through special features on the Vevo website.[19]

Vevo TV

On March 12, 2013, Vevo launched Vevo TV, an advertising-supported internet television channel running 24 hours a day, featuring blocks of music videos and specials. The channel is only available to viewers in North America and Germany, with geographical IP address blocking being used to enforce the restriction. Vevo has planned launches in other countries.[20] After revamping its website, Vevo TV later branched off into three separate networks: Hits, Flow (hip hop and R&B), and Nashville (country music).[21]

Availability

Vevo is available in Australia, Belgium, Brazil, Canada, Chile, France, Germany, Ireland, Italy, Mexico, the Netherlands, New Zealand, Poland, Spain, the United Kingdom, and the United States.[22] The website was scheduled to go worldwide in 2010,[23] but as of January 1, 2016, it was still not available outside these countries.[24] Vevo's official blog cited licensing issues for the delay in the worldwide rollout.[25] Most of Vevo's videos on YouTube are viewable by users in other countries, while others will produce the message "The uploader has not made this video available in your country."[26] The Vevo service in the United Kingdom and Ireland was launched on April 26, 2011.[27]

On April 16, 2012, Vevo was launched in Australia and New Zealand by MCM Entertainment. On August 14, 2012, Brazil became the first Latin American country to have the service. It was expected to be launched in six more European and Latin American countries in 2012.[28] Vevo launched in Spain, Italy, and France on November 15, 2012.[29] Vevo launched in the Netherlands on April 3, 2013,[30] and on May 17, 2013, also in Poland.[31] In September 29, 2013, Vevo updated its iOS application that now includes launching in Germany.[32] On April 30, 2014, Vevo was launched in Mexico.[33]

Vevo is also available for a range of platforms including Android, iOS, Windows Phone, Windows 8, Fire OS, Google TV, Apple TV, Boxee, Roku, Xbox 360, PlayStation 3, and PlayStation 4.[34]

Edited content

Versions of videos on Vevo with explicit content such as profanity may be edited, according to a company spokesperson, "to keep everything clean for broadcast, 'the MTV version.'"[35] This allows Vevo to make their network more friendly to advertising partners such as McDonald's.[35] Vevo has stated that it does not have specific policies or a list of words that are forbidden. Some explicit videos are provided with uncut versions in addition to the edited version. There is no formal rating system in place, aside from classifying videos as explicit or non-explicit, but discussions are taking place to create a rating system that allows users and advertisers to choose the level of profanity they are willing to accept.[35]

24-Hour Vevo Record

24-Hour Vevo Record
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Awarded for Most views within 24 hours of release on Vevo
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Presented by Lua error in Module:Wikidata at line 245: invalid escape sequence near '"^'.
First awarded January 21, 2012
Official website vevo.com

The 24-Hour Vevo Record, commonly referred to as the Vevo Record, is the record for the most views a music video associated with Vevo has received within 24 hours of its release. The video that currently holds this record is "Hello" by Adele with 27.7 million views.

In 2012, Nicki Minaj's "Stupid Hoe" became one of the first Vevo music videos to receive a significant amount of media attention upon its release day, during which it accumulated 4.8 million views. The record has consistently been kept track of by Vevo ever since. Total views of a video are counted from across all of Vevo's platforms, including YouTube, Yahoo! and other syndication partners.[36]

On 14 April 2013, Psy's "Gentleman" unofficially broke the record by reaching 38.4 million views in its first 24 hours.[37] However, this record is not acknowledged by Vevo because it was only associated with them four days after its release.[38]

Minaj has broken the Vevo Record more than any other artist with three separate videos: "Stupid Hoe", "Beauty and a Beat" and "Anaconda". She has held the record for an accumulated 622 days. Justin Bieber, One Direction and Miley Cyrus have all broken the record twice.

Record holders

List of videos which held the record for most views in a 24-hour period.

  Indicates a video that holds the current record.
Rank Video name Artist(s) Views
(in 24 hours)
Record
holding time
Date of record Date of confirmation Ref(s)
1. "Hello" Adele 27.7 million 1,125 days October 24, 2015 October 27, 2015 [39]
2. "Bad Blood" Taylor Swift featuring Kendrick Lamar 20.1 million 159 days May 19, 2015 May 21, 2015 [40]
3. "Anaconda" Nicki Minaj 19.6 million 271 days August 20, 2014 August 22, 2014 [41]
4. "Wrecking Ball" Miley Cyrus 19.3 million 344 days September 10, 2013 [42]
5. "Best Song Ever" One Direction 10.9 million 49 days July 22, 2013 [43]
6. "We Can't Stop" Miley Cyrus 10.7 million 33 days June 20, 2013 June 26, 2013 [44]
7. "Beauty and a Beat" Justin Bieber featuring Nicki Minaj 10.6 million 250 days October 13, 2012 October 15, 2012 [45]
8. "Live While We're Young" One Direction 8.2 million 22 days September 21, 2012 September 26, 2012 [46]
9. "Boyfriend" Justin Bieber 8.0 million 140 days May 4, 2012 [47]
10. "Where Have You Been" Rihanna 4.9 million 3 days May 1, 2012 May 3, 2012 [48]
11. "Stupid Hoe" Nicki Minaj 4.8 million 101 days January 20, 2012 [49]

List of artists who held the record for most views in a 24-hour period.

  Indicates an artist who holds the current record.
Rank Artist(s) Views
(in 24 hours)
Date Record
holding time
Ref(s)
1. David Bowie 51 million January 11, 2016 1,045 days [50]
2. Adele 36 million October 23, 2015 80 days [50]

Vevo Certified Award

Vevo Certified Award
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Awarded for Videos with over 100 million views on Vevo and its partners.
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Presented by Lua error in Module:Wikidata at line 245: invalid escape sequence near '"^'.
First awarded June, 2012
Official website vevo.com/certified

Vevo Certified Award honors artists with over 100 million views on Vevo and its partners (including YouTube) through special features on the Vevo website. It was launched in June 2012.[19] The first ever artist to reach 100,000,000 views was Avril Lavigne through her "Girlfriend" music video, though the video was not on Vevo at the time.

Artists with the most Vevo-certified videos

This is a list of artists who have at least 10 Vevo-certified music videos.

  Indicates an artist who holds the current record.
Rankdagger Artists Certified videos Ref(s)
1. Rihanna 25 [51]
2. Justin Bieber 22 [52]
3. Eminem 20 [53]
4. Taylor Swift 18 [54]
5. Beyoncé 16 [55]
One Direction [56]
6. Katy Perry 15 [57]
7. Chris Brown 13 [58]
Maroon 5 [59]
Nicki Minaj [60]
Shakira [61]
Selena Gomez [62]
8. Ariana Grande 10 [63]
Avril Lavigne [64]
Britney Spears [65]
Demi Lovato [66]
Enrique Iglesias [67]
Lady Gaga [68]
The Black Eyed Peas [69]

List of fastest Vevo-certified videos

This is a list of fastest videos to become Vevo-certified.

  Indicates a video that holds the current record.
Rankdagger Artist(s) Song Title Days Ref(s)
1. Adele "Hello" 5 days [70]
2. Miley Cyrus "Wrecking Ball" 6 days
3. Shakira featuring Rihanna "Can't Remember to Forget You" 10 days
4. Nicki Minaj "Anaconda" 11 days
Taylor Swift "Bad Blood"
5. Taylor Swift "Blank Space" 16 days
6. Rihanna featuring Drake "Work" 17 days

See also

References

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