Vibe (magazine)

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Janet Jackson on the cover of Vibe
Editor-In-Chief Datwon Thomas
Former editors Jermaine Hall
Danyel Smith
Mimi Valdes
Emil Wilbekin
Alan Light
Jonathan Van Meter
Frequency Quarterly
Total circulation
Year founded 1993
Final issue 2014 (print)
Company Spin Media
Country U.S.
Based in New York City
Language English
ISSN 1070-4701

Vibe is a music and entertainment magazine founded by producer Quincy Jones. The publication predominantly features R&B and hip-hop music artists, actors and other entertainers. After shutting down production in Summer 2009, Vibe was purchased by the private equity investment fund InterMedia Partners and is now issued semi-monthly with double covers, with a larger online presence. The magazine's target demographic is predominantly young, urban followers of hip-hop culture. In 2014, the magazine moved online-only.[2]

The magazine owed its success to featuring a broader range of interests than its closest competitors The Source and XXL which focus more narrowly on rap music, or the rock and pop-centric Rolling Stone and Spin. As of June 30, 2012, Vibe has a circulation of 300,943, of which 202,439 was paid, and 98,504 was non-paid.[3]

Publication history

Quincy Jones launched Vibe in 1993,[4] in partnership with Time Inc. Originally, the publication had been called Volume before co-founding editor, Scott Poulson-Bryant gave it the name Vibe.[5] Though hip-hop mogul Russell Simmons was rumored to be an initial partner, publisher Len Burnett revealed in a March 2007 interview that Simmons clashed with editor-in-chief Jonathan Van Meter.[6] Miller Publishing bought Vibe in 1996, and shortly afterward bought Spin. Private equity firm, The Wicks Group, bought the magazine in 2006.[7]

Jonathan Van Meter's successors were Alan Light, Danyel Smith, Emil Wilbikin, Mimi Valdes, and finally Danyel Smith again. On June 30, 2009, it was announced that Vibe was shutting its doors and ceasing publication immediately,[8] although according to Essence, Quincy Jones has stated he would like to keep it alive online.

After shutting down, private equity investment fund InterMedia Partners, LP bought Vibe Magazine. They have said they "feel privileged to purchase and resurrect such a storied brand."[9] They added Uptown magazine to Vibe's parent company, Vibe Holdings. Ron Burkle and Magic Johnson later invested in the company. Vibe Holdings merged with BlackBook Media to form Vibe Media in 2012.[10]

On April 25, 2013 it was announced that Vibe Magazine along with and had been sold to Spin Media for an undisclosed sum. Spin Media was thought likely to shut down Vibe's print magazine by the end of 2013, which a representative stating: "We’re still trying to find a print model that makes economic sense in the digital age."[11] Instead, they cut the magazine's frequency to quarterly.[12]


Vibe Magazine was known for the creative direction of their covers.[13] R&B singer Mary J. Blige repeatedly made the cover of Vibe, with countless articles following her career. Trio TLC were photographed for the cover in firefighters' gear, referencing the fact that member Left Eye burned down the house of then-boyfriend and NFL star Andre Rison. The first non-photograph cover of Vibe was an illustration of late singer Aaliyah by well-known artist/illustrator Alvaro; this was Aaliyah's very first appearance on the cover as well. Other famous cover subjects are, Trey Songz, Brandy, Snoop Dogg, Mariah Carey, Beyoncé, Amerie, Jennifer Lopez, Keyshia Cole, Janet Jackson, Lil Wayne, The Fugees, Eminem, T.I., R. Kelly, Michael Jackson (whom Quincy Jones' daughter Kidada had dressed in hip-hop clothing, reportedly for the first and only time in the entertainer's career), Ciara, who also appeared on the cover numerous times and rap legend Tupac Shakur's famous cover story in which he reveals important details about his non-fatal 1994 NYC shooting (two years before his death in Las Vegas, Nevada).[14] Electro-rapper Kesha made Vibe history when she appeared on the cover in October 2012, earning her the honor of being the first caucasian female to appear on the cover as a solo act.[15][16][17]


Featured segments included the back page list 20 Questions, the Boomshots column about reggae and Caribbean music by Rob Kenner; Revolutions music reviews; Vibe Confidential, a celebrity gossip column; and Next, which profiled up-and-coming artists. The magazine also devoted several pages to photo spreads displaying high-end designer clothing as well as sportswear by urban labels such as Rocawear and Fubu.

Vibe made a consistent effort to feature models of all ethnicities in these pages. Former editor Emil Wilbikin was frequently credited with styling those pages and keeping fashion in the forefront of the magazine's identity during the early 2000s. Many clothing brands created or linked to hip-hop celebrities, such as Sean Combs' Sean John, Nelly's Apple Bottoms, and G-Unit by 50 Cent found plenty of exposure in Vibe's pages.

In the September 2003 issue commemorating ten years of publication, the magazine created different covers using black and white portraits of its most popular cover subjects. It also contained "The Vibe 100: The Juiciest People, Places and Things of the Year".

Many successful writers and editors contributed to the publication, including Alan Light, Jeff Chang, Dream Hampton, Cheo Hodari Coker, Kevin Powell, Erica Kennedy, Sacha Jenkins, Noah Callahan-Bever and Miles Marshall Lewis. Mark Shaw was the magazine's art director.

Expanding the brand

In addition to the magazine, Vibe also publishes books on hip-hop culture. To celebrate the magazine's tenth anniversary, it published VX: Ten Years of Vibe Photography. Featuring a bare-chested 50 Cent on the cover, the volume includes photos of Alicia Keys, RZA from the Wu-Tang Clan, Eve, Chuck D of Public Enemy, and Run-D.M.C. Works by prominent photographers Albert Watson, Ellen von Unwerth, David LaChapelle, and Sante D'Orazio are among the 150 photographs in the hardcover edition.[citation needed]

Other books published under the Vibe banner cover the history of hip-hop, the women of hip-hop, and rappers Tupac Shakur and The Notorious B.I.G.[citation needed] Additionally, the magazine published a spin-off publication, Vibe Vixen, from 2004 to 2007. Aimed at Vibe's female multicultural demographic, Vibe Vixen included features on beauty, fashion, and female entertainers. R&B starlet Ciara appeared on the inaugural issue's cover.[citation needed]

A rather short-lived syndicated late-night talk show of the same name premiered in August 1997 and was produced by Quincy Jones, hosted by Chris Spencer, and featured President Bill Clinton in its first episode.[citation needed] Like The Arsenio Hall Show of the early 1990s, it attracted young, urban audiences. Spencer was fired in October of that year and replaced by comedian Sinbad, along with Big Boy as the in-house announcer.[citation needed] As was common practice for late-night talk shows (established by Johnny Carson and Merv Griffin), it had a live band, led by keyboardist Greg Phillinganes; Jones worked with him during productions for Michael Jackson's albums Thriller and Off The Wall.[citation needed] The program aired in first-run syndication until the summer of 1998, when it was canceled.[citation needed] The show was taped at CBS Television City in Los Angeles.[citation needed]

Other platforms featuring the Vibe brand are VIBE Online, the magazine's online presence; VIBE On Demand, an on-demand network; VLN TV, an online video channel; VIBE Film; MVibe, a wireless content provider for hand-held devices as well as CD and DVD lines distributed under the same name; and The Vibe Music Mixer, is available for iPhone and iPad.[citation needed]

Vibe Awards

Beginning in 2003, Vibe produced and aired its annual awards show on UPN through 2006, and VH1 Soul in 2007.

An incident occurred at the 2004 Vibe Awards taping at the Santa Monica Municipal Airport hangar, in which G-Unit rapper Young Buck stabbed 26-year-old Los Angeles native Jimmy James Johnson after Johnson approached Dr. Dre under the pretense of asking for an autograph, and then assaulted him. Young Buck later pled no contest to a charge of "assault likely to produce great bodily harm," and was sentenced to three years' probation and 80 hours of community service.

Best Rapper Alive Tournament

Vibe magazine launched the "Best Rapper Alive Tournament" on July 21, 2008. There were four brackets, and four number 1 seeds: Jay-Z, Lil Wayne, Eminem, and Andre 3000. The actual final four included Ludacris, The Game, Eminem, and Jay-Z. The last two rappers standing were Eminem and Jay-Z, with Eminem eventually garnering 69% of the votes for the victory. When Em heard the news, he stated: "It's obviously an honor to have won the fans' support by being voted the Best Rapper Alive. I don't think that there is any one rapper that is simply the best though. Everyone who was in consideration and many others are the best at certain things, and at what they do. But since VIBE's offering the distinction, hell yeah I'll accept!"

Other editions

VIBE Vixen was a magazine geared towards female readers of Vibe Magazine that covered beauty, dating, entertainment, fashion, and societal issues for "urban minded females". The magazine was initially released in fall of 2004, and sales were considered successful enough for the magazine to be issued on a quarterly basis. VIBE Vixen folded after its August/September 2007 issue due to low circulation.[18] Stars who graced VIBE Vixen's covers included Ciara, Tracee Ellis Ross, Kimora Lee Simmons and Kelis.


  1. ABC
  2. "Spin Media lays off 19, kills Vibe print edition". Capital New York. Retrieved 2014-09-11.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  3. Audit Bureau of Circulation
  4. "Potential Markets". Freelance Writing. Retrieved December 4, 2015.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  5. The Brown Daily Herald Article on Scott Poulson-Bryant
  6. "Hip Hop History: An Interview with Vibe Magazine Publisher Len Burnett" Interview conducted by FC Expert Blogger John N. Pasmore, Fast Company, March 4, 2007. "This blog is written by a member of our expert blogging community and expresses that expert's views alone." Retrieved January 12, 2011.
  7. A press release regarding the purchase of Vibe by the Wicks Group in July 2006. Moved from External links January 12, 2011.
  8. Bercovici, Jeff. "Vibe Magazine Shutting Down," Daily Finance (June 30, 2009).
  9. Company Purchases Vibe Magazine, Plots Comeback,
  10. Stefanie Botelho (January 6, 2012). "Vibe Holdings to Merge with Access Network". Folio. Retrieved January 7, 2012.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  12. SpinMedia Revives Vibe as Quarterly, Considers the Same for Spin
  13. Srivastava, Vinita (January 2012). "The Story of Vibe Magazine's TLC Cover and How it Helps to Explain Race, Representation and Resistance in Journalism's Hip-hop Generation". The International Journal of the Image. 2 (1).<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  14. Douglas, Joanna. "When airbrushing goes too far: Vibe magazine digitally removes Ciara's clothes!" Shine (September 11, 2008).
  15. Alexis, Nadeska. "Ke$ha Makes History, Proves She's 'Not A Train Wreck' In Vibe". MTV. Viacom. Retrieved 16 October 2012.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  16. Romero, Angie. "Ke$ha Covers VIBE Magazine, Makes History As First Solo White Living Female To Do So". ABC. The Walt Disney Company. Retrieved 16 October 2012.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  17. Gayles, Contessa. "Kesha, VIBE Magazine: Singer Is First White Woman to Land on Cover". The Boom Box. AOL. Retrieved 16 October 2012.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  18. Bell, Lauren, VIBE Vixen folds,, retrieved 2010-09-08<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>

External links

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