Victoria B. Mars

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Victoria B. Mars
Education Foxcroft School
Alma mater Wharton School of the University of Pennsylvania
Yale University
Occupation Businesswoman, philanthropist
Parent(s) Forrest Mars, Jr.
Virginia Cretella

Victoria B. Mars is an American heiress, businesswoman and philanthropist. She serves as the Chairman of Mars, Incorporated.

Early life

Victoria B. Mars is a fourth generation member of the Mars family.[1] She is the daughter of Forrest Mars, Jr. and Virginia Cretella. Her paternal great-grandfather, Franklin Clarence Mars, founded Mars, Incorporated in 1911.[1][2] Her paternal great-grandmother, Ethel V. Mars, was a horsebreeder at Milky Way Farm in Giles County, Tennessee.

She was educated at the Foxcroft School in Middleburg, Virginia, where she graduated in 1974.[3] She graduated from Yale University.[1] She earned an MBA in Finance from the Wharton School of Business at the University of Pennsylvania in 1984.[1][4]


She started her career working for Mars, Incorporated in Haguenau, France in 1978, where she served as Assistant Brand Manager for Milky Way, followed by Export Manager.[1] In 1984, she served as Director of the Marine Systems Division of Mars Electronics International.[1] Two years later, in 1986, she was appointed Vice President of S&F, Commercial, and People and Organization for Dove in Burr Ridge, Illinois near Chicago.[1] A decade later, in 1997, she was appointed Ombudsman at Mars, Incorporated.[1] She was still serving in that position in 2013.[2]

She has served on the Board of Directors of Mars, Incorporated since 2006.[1] Eight years later, in April 2014, she was appointed as its Chairman, replacing Stephen M. Badger.[5][6] She was a keynote speaker at the 2014 annual conference organized by Great Place to Work, a non-profit organization which promotes employee well-being.[1]

In February 2015, she attended a meeting chaired by Annick Girardin, the French Minister of State for Development and Francophony, alongside Franck Riboud, the Chairman of Danone, to launch the Livelihoods Funds, which promotes sustainable development in agribusiness on the African continent.[7]


She serves as the Secretary of the Board of Trustees of her alma mater, the Foxcroft School.[3]

She serves on the Board of The Center for Large Landscape Conservation in Bozeman, Montana.[8] She made charitable contributions to the Charles Darwin Foundation in 2003 and 2004.[9][10] She also donated to the Galapagos Conservancy in 2007,[11] 2008,[12] 2009,[13] 2010,[14] 2011,[15] 2012,[16] and 2013.[17]

She made donations to the Mystic Seaport, a maritime museum in Mystic, Connecticut, in 2011-2012.[18] Additionally, she donated to the High Mountain Institute, a non-profit organization headquartered in Leadville, Colorado which teaches young people about the environment, in 2012 and 2013.[19][20]

She was a donor to the Thorncroft Equestrian Center in Malvern, Pennsylvania in 2014.[21]

Personal life

She has children.[4]