Viktor & Rolf

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Viktor & Rolf
Private Company
Industry Fashion
Founded 1993
Headquarters Amsterdam, Netherlands
Key people
Viktor Horsting & Rolf Snoeren (Co-founders and Partners) Renzo Rosso, Only the Brave Group, Partner
Products Apparel and Accessories
Website www.viktor-rolf.com

Viktor & Rolf is an Amsterdam-based fashion house. The company was founded in 1993 by designers Viktor Horsting (born 1969, Geldrop) and Rolf Snoeren (born 1969, Dongen).

History

Viktor Horsting and Rolf Snoeren met while studying fashion at the Arnhem Academy of Art and Design in The Netherlands.[1] They began working together upon graduation. In 1993 they won a talent contest at the Festival International de Mode et de Photographie in Hyères, and moved to Paris in the same year.

Viktor & Rolf started making ready-to-wear clothes in 2000. In 2006, they designed clothes for the high street chain H&M.[2]

In 2008 Italian clothing magnate Renzo Rosso, President of OTB Group, the holding group of Maison Martin Margiela, Marni and Diesel, bought a controlling interest in the company.[3]

File:Jolanta-viktor-rolf-gabriel-moginot.jpg
Viktor & Rolf coat from fall winter collection 2008

Shows

In 1998, Viktor & Rolf put on an unauthorized fashion show during Paris Fashion Week to attract members of the press.[1] In a show called "Russian Doll" they dressed model Maggie Rizer in layer upon layer of couture dresses, piled on top of one another.[4] They have also used a collection of International Klein Blue clothes as a chroma-key blue-screen to project video.[5] Their collections have featured performers such as Tilda Swinton, Tori Amos, Rufus Wainwright, Róisín Murphy, Brigitte and Joan Wasser.[6] Another longtime cooperation is with photographers Inez van Lamsweerde and Vinoodh Matadin.

In 2005 they opened their first shop in the Golden Quadrilateral (Quadrilatero d'Oro) in Milan (which closed in 2008), and were contracted by L'Oréal to develop their first perfume, called Flowerbomb.[7] In 2006, their first men's perfume, Antidote, was introduced in the United States.[citation needed]

In 2008 an exhibition entitled "The House of Viktor & Rolf" was presented at the Barbican Art Gallery.[8]

Exhibitions

File:Tentoonstelling The House of Viktor & Rolf.jpg
View of the exhibition 'The House of Viktor & Rolf' at Centraal Museum, Utrecht, 2008-09

Viktor & Rolf have been included in exhibitions including Creative Time in the Anchorage: Exposing Meaning in Fashion through Presentation, Brooklyn Bridge Anchorage, New York, United States (May 1999).[9]

Theatre

  • 2 Lips and Dancers and Space, Production by Robert Wilson and Nederlands Dans Theater III, Costume Design, The Netherlands (November 2004).[10]

Publications

  • Fairy Tales - International publication of "Sprookjes" (2011)
  • Sprookjes - fairy tale book (2009)
  • The House of Viktor & Rolf (German Translation), Collection Rolf Heyne, Germany (2009)
  • The House of Viktor & Rolf, Merrel Publishers Ltd, London, UK (2008)
  • Viktor and Rolf: Because We're Worth It!, Dvd, Submarinechannel, The Netherlands (2006)
  • COLORS: Viktor & Rolf & KCI, The Kyoto Costume Institute, Japan (2004)
  • E-Magazine, Artimo Foundation, The Netherlands (2003)
  • Viktor & Rolf, Haute Couture Book, Groninger Museum, The Netherlands (2000)
  • Viktor & Rolf 1993-1999, Artimo Foundation, The Netherlands (1999)

References

  1. 1.0 1.1 Icon Magazine Profile Archived 30 May 2006.
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  9. Preece, R.J. (1999) "Exposing meaning in fashion through presentation at Brooklyn Anchorage". World Sculpture News / artdesigncafe. Retrieved 22 December 2011.
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External links