Voodoo Doughnut
| Voodoo Doughnut | |
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| File:Voodoo Doughnut Portland Oregon.JPG
Main Location of Voodoo Donut in downtown Portland, Oregon.
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| Restaurant information | |
| Slogan | "The Magic is in the Hole" |
| Established | 2003[1] or 2002[2] |
| Current owner(s) | Tres Shannon and Kenneth "Cat Daddy" Pogson[3][4] |
| Food type | Doughnuts |
| Dress code | Casual |
| Street address | 22 SW 3rd Avenue Lua error in package.lua at line 80: module 'strict' not found. |
| City | Portland |
| State | Oregon |
| Country |  United States |
| Other locations | Voodoo Doughnut Too 1501 NE Davis Street, Portland Voodoo Doughnut Tres 20 E Broadway, Eugene, OR Voodoo Doughnut Mile High 1520 East Colfax, Denver, CO |
| Website | www |
Voodoo Doughnut is an independent doughnut shop based in Portland, Oregon, known for its unusual doughnuts, eclectic decor, and iconic pink boxes featuring the company logo and illustrations of voodoo priests. In addition to two shops in Portland and one in Eugene, Voodoo recently expanded to Denver, Colorado. In late 2014, The company also announced plans to open additional locations in Japan and Taiwan. The company has also opened another location on 6th Street in Austin, Texas by June 2015. [5]
Contents
Company
The company has about 70 employees and $600,000 in annual revenue.[2] Unusually, the business only accepts cash payments (no debit, credit, or checks), though they do host ATMs.[6] Voodoo Doughnut offers legal wedding services, complete with doughnuts and coffee for the reception.[7] The Los Angeles Times noted that Voodoo is an international tourist attraction.[8]
There are six locations. The original location opened in 2003[8] at 22 SW 3rd Avenue, just south of the Burnside Bridge,[3] around the corner from Dan and Louis Oyster Bar, and adjacent to The Paris Theater, a historic adult movie house.[9] Another location is just over a mile away at 1501 NE Davis Street which opened in June 2008, and one in Eugene, Oregon, that opened officially in June 2010. The flagship shop closed in April 2011 for an extensive remodeling, which utilized part of Berbati's Pan, the now-closed nightclub next door. It expanded from 750 square feet (70 m2) to 2,300 sq ft (210 m2) and reopened in June 2011.[10]
In December 2013, the company opened its first location outside of Oregon on Colfax Avenue in Denver on Friday the 13th.[11] A month later, the Willamette Week published a cover story addressing the company's labor practices. It portrayed Voodoo Doughnut's original location in downtown Portland as a highly competitive work environment that makes unreasonable demands of its cashiers, in addition to other members of its staff.[12]
Doughnuts
In addition to the examples below, vegan doughnuts are also featured along with a rotating and frequently changing menu of specialty doughnuts and unusual variations on traditional varieties.[13] The company offers over 100 varieties, in total.[10] Unconventional ingredients include Cap'n Crunch, grape flavored Tang, M&M's, Oreo cookies, and marshmallows.[14]
Two of their doughnuts, the NyQuil Glazed doughnut and the Vanilla Pepto Crushed Tums doughnut, are no longer available due to order of local health officials. According to one of the co-owners, "the NyQuil one was kind of a lark, but that’s the one that got the most famous. With the Pepto doughnut, I honestly thought if you had that shot of tequila you shouldn’t have at 2:00 a.m., and then you got sugar, bread, Pepto, and Tums, you’d either feel better or puke your ass off and then feel better because you got it out of your system. So it was a win-win either way."[16]
On December 24, 2008, Voodoo's "Portland Creme" was designated as Portland's "Official City Doughnut" by a resolution introduced by Portland Mayor Tom Potter and passed by city commissioners the same night. The resolution also expressed Portlanders' "deepest gratitude to Voodoo Doughnut management for its dedication in the face of these stringent economic times in providing employment opportunities... and above all, creating and naming a doughnut after our beloved city that leaves a lasting taste and fond memories on its customers near and far away."[17] Later, mayor Tom Potter and mayoral candidate Sam Adams attended a regular midnight doughnut-eating contest.[8]
Voodoo Doughnut Too
To celebrate their fifth anniversary, Voodoo Doughnut opened a second location at 1501 NE Davis Street in the Kerns neighborhood.[4] The store began a "soft opening" on May 30, 2008 with limited hours. The official opening occurred in June 2008 and was rung in with a parade that led from the original location to the new one.[1][18]
Voodoo Doughnut Tres
In their first foray outside of Portland, Voodoo Doughnut opened a third location in Eugene, Oregon, at the corner of Broadway and Willamette in downtown Eugene. The store began a "soft opening" May 7, 2010 with limited hours. The official opening occurred on June 5, 2010. This location also contains the chain's traditionally whimsical decor, in addition to a piano in the seating area and a velvet painting of a crying Conan O'Brien with animated tear drops. For the 2010 edition of "Best Of Eugene Weekly", Voodoo Tres won "Best New Addition To Eugene" and "Best Downtown Business." [19]
Television
Voodoo Doughnut has been featured on the Travel Channel's series by Anthony Bourdain No Reservations,[20] Man v. Food, Doughnut Paradise,[21] and G4's Attack of the Show, as well as the Pacific Northwest edition of Globe Trekker.[22] It was a destination in the season finale of the 13th season of The Amazing Race.
In 2010, television documentary The Simpsons 20th Anniversary Special – In 3-D! On Ice! featured a segment in which filmmaker Morgan Spurlock paid a visit to the Voodoo Doughnut Too location.
Jay Leno included Voodoo Doughnut in a Tonight Show opening monologue: "Did you hear about the doughnut shop in Portland, Oregon, that has caffeinated doughnuts? Yeah, I guess you can stay awake during your bypass surgery."[23] Voodoo Doughnut would later be mentioned again when Amanda Seyfried appeared on the show in support of her 2012 film, Gone.
The shop's doughnuts, including the distinctive pink box, appeared in a fourth-season episode of the TNT drama series Leverage. This episode of the show, which films in Portland, was the first actually set in that city. Additionally, the pink box has appeared in the second episode of season one of Grimm and the episode "Like a Virgin" of Supernatural.
See also
References
- ↑ 1.0 1.1 Lua error in package.lua at line 80: module 'strict' not found.
- ↑ 2.0 2.1 Lua error in package.lua at line 80: module 'strict' not found.
- ↑ 3.0 3.1 About Voodoo Doughnut from the company's website
- ↑ 4.0 4.1 Voodoo Child: A peek at Voodoo Doughnut Too from Willamette Week
- ↑ Portland's Voodoo Doughnut Plans Massive Asian Expansion The Oregonian
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Weddings from the company's website
- ↑ 8.0 8.1 8.2 Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ 10.0 10.1 Voodoo Doughnut to Close Downtown Store for Renovation, Expansion The Oregonian
- ↑ Voodoo Doughnut opens on East Colfax Avenue in Denver, The Denver Post
- ↑ The Hole Story, Willamette Week
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ http://voodoodoughnut.com/doughnuts.php
- ↑ Voodoo Doughnut from the August 2006 issue of The Believer
- ↑ Portland Tribune article
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Anthony Bourdain Visits the Pacific Northwest from the Travel Channel website
- ↑ Donut Paradise: The Ultimate Deep-Fried Treat from the Travel Channel website
- ↑ Globe Trekker TV Shows: Pacific Northwest from the Pilot Guides website
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
External links
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Wikimedia Commons has media related to [[commons:Lua error in Module:WikidataIB at line 506: attempt to index field 'wikibase' (a nil value).|Lua error in Module:WikidataIB at line 506: attempt to index field 'wikibase' (a nil value).]]. |
- Voodoo Doughnut website
- Voodoo Doughnut Official Facebook
- In Pursuit of a Trans-Fat-Free Doughnut (Day to Day, March 19, 2007) from the National Public Radio website
- GimmeDoughnut.com, a 2005 documentary short about Voodoo Doughnut
- Pages with broken file links
- Commons category link from Wikidata
- 2003 establishments in Oregon
- Bakeries of the United States
- Companies based in Portland, Oregon
- Culture of Portland, Oregon
- Doughnut shops
- Kerns, Portland, Oregon
- Old Town Chinatown, Portland, Oregon
- Privately held companies based in Oregon
- Restaurants in Oregon
- Retail companies established in 2003
- Southwest Portland, Oregon
- Theme restaurants
