WDAD

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WDAD
WDAD LOGO
City of license Indiana, Pennsylvania
Broadcast area Indiana/Johnstown, Pennsylvania
Branding AM 1450 WDAD
Slogan Classic Hits
Frequency 1450 kHz
First air date November 4, 1945
Format Oldies, Sports
Power 1,000 watts
Class C
Facility ID 56645
Owner Renda Broadcasting Corporation
(The St. Pier Group)
Website wdadradio.com

WDAD is a radio station in Indiana County, Pennsylvania, serving Indiana, Cambria, and Westmoreland counties. It is owned and operated by Renda Broadcasting. The station broadcasts on AM 1450. Its slogan is "Classic Hits."

History

WDAD was the first radio station in Indiana County, and was one of the very first radio stations in the nation granted licenses after World War II had ended. The station has kept its original call letters throughout its history of more than half a century. The WDAD call letters were formerly used by a Nashville radio station (now WMTR), which first signed on the air in 1925.

WDAD's ownership was relatively stable, having only had four owners in its long history. The station was signed on November 4, 1945 under the corporate name Indiana Broadcasters, Inc. Paul Short served as company president and general manager. The station's studios and offices were housed in the Indiana Theatre Building at 633 Philadelphia Street. The company also operated WARD-AM in nearby Johnstown under the name Central Broadcasting Company, Inc. The station operated at a full-time power of 250 watts from its transmitter site along Old Highway 422 and Twolick Road in neighboring White Township, Pennsylvania.

Progressive Publishing of Clearfield, Pennsylvania, purchased the station in August 1955 but continued to operate WDAD (and later its FM sister station WQMU) under the existing company name Indiana Broadcasters. Progressive also owned two other radio stations, WCPA-AM/WQYX-FM in Clearfield, and WMAJ-AM/WXLR-FM in State College.

Under Progressive's ownership of more than three decades, WDAD prospered greatly, beginning with a facility upgrade in 1964, which allowed it to increase its daytime power from 250 watts to 1,000 watts. A co-located FM station, WQMU, signed on the air in 1968.

WDAD enjoyed a long history of success in its hometown, despite two aggressive competitors, WCCS in Homer City, and WLCY-FM in Blairsville, south of Indiana, both of which came on the air in the early 1980s. Coincidentally, WCCS co-founder Ray Goss had served as General Manager for WDAD and WQMU for 15 years before leaving to start WCCS in 1981.

In 1984, WDAD and sister station WQMU moved from its studios and offices along Oakland Avenue near the campus of Indiana University of Pennsylvania to a spacious new facility at 21 North Fifth Street. That same year, WDAD was granted permission to increase its nighttime power to 1,000 watts, which happened the following year after its transmitter facility was moved from its original Old Route 422 location to 364 Elkin Avenue, in the Chevy Chase Heights section of White Township.

Progressive Publishing decided to sell WDAD in 1989 to RMS Media Management, Incorporated; a company headed by its then-general manager, Richard M. Sherry, who had been with the stations since 1967.

Both competitors WCCS and WLCY, which had been separately owned, began to pair up in June 2002 when Anthony F. Renda, by then the President of Renda Broadcasting Corporation, entered into a local marketing agreement with Longo Media Group that led to the eventual purchase of WLCY-FM. Renda purchased WCCS outright two months later.

Renda, who had begun his broadcasting career at WDAD as a teenager, also had plans to purchase WDAD and WQMU from RMS Media. RMS Media agreed in 2004 to sell WDAD and WQMU to Renda Broadcasting for $3.25 million.

WDAD today

In need of additional studio space to accommodate four radio stations (WDAD, WCCS, WLCY, WQMU), Renda Broadcasting acquired the former Gatti Pharmacy building at the corner of 9th and Philadelphia Streets in downtown Indiana, where the four stations and its business operations occupy the first and second floors. Jack Benedict has been with the four Indiana stations under the different owners since 1969, Chuck Clark since 1976, and Bill Otto since 1975.

Local programming

Weekdays

  • 6am to 10am: "Indiana in the Morning" with Todd Marino

Thursday

  • 10:30am to 11:00am: "Radio Shopping Mall" with Chuck Clark

Saturday

  • 10am to 2pm: "Jukebox Saturday" with Tony Michaels

Sunday

  • 6pm to 7pm: "Sunday Bandstand" with Bill Otto

Sports

  • NASCAR Sprint, Busch, and Craftsman Series racing

Local sports

WDAD is the radio affiliate of the Indiana Indians football and basketball teams.

One hour before kickoff of all football games is the Colonial Tailgate Show, which is simulcast on all four Renda Broadcasting radio stations. Michael Bertig hosts the show. Broadcasters Jack Benedict, Bill Otto, Todd Marino, Mark Hilliard, Ward Hilliard, Mark Bertig, and Chuck Clark serve as panelists live from their broadcast sites.

All nine of the regular season football games are also broadcast on the Internet at www.msasports.net. Jack Benedict and Bill Otto serve as the broadcasting team.

Station personnel

News department

  • Todd Marino - Morning News Anchor
  • Jack Benedict - Sports Anchor; Sports Director
  • Chuck Clark - Noon News Anchor
  • Michael Bertig - Reporter; Fill-In News Anchor
  • Josh Widdowson - Reporter

Off-air management

  • Mark Bertig - Vice President and General Manager
  • Jason Hill - General Sales Manager
  • Jim DeCesare - Operations Manager
  • Melissa Anderson - Business Manager
  • Travis Williams - Traffic Director
  • Todd Marino - Production Director

References

External links

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