WDTW (AM)

WDTW

City of license	Dearborn, Michigan
Broadcast area	Metro Detroit
Frequency	1310 kHz
First air date	December 29, 1946
Format	Silent
Power	5,000 watts
Class	B
Facility ID	6593
Transmitter coordinates
Callsign meaning	DTW is the IATA airport code for the Detroit Metropolitan Airport
Former callsigns	WWWW (7/24/06-9/15/06) WDTW (1/25/05-7/24/06) WXDX (12/4/00-1/25/05) WYUR (9/22/97-12/4/00) WDOZ (1/3/95-9/22/97) WMTG (11/24/86-1/3/95) WNIC (11/1/86-11/24/86) WWKR (1977-11/1/86) WNIC (1972-1977) WKNR (1963-1972) WKMH (1946-1963)
Owner	Pedro Zamora

WDTW is a Detroit-area radio station, operated at 1310 kHz with 5,000 watts. The station is owned by Pedro Zamora. The station transmitter is located in Taylor.

Originating as WKMH in 1946, in 1963 it became known as WKNR, the Top 40 "Keener 13" that served the Metro Detroit area in the 1960s and early 1970s. It has undergone a number of format and call letter changes since the end of 'Keener', variously being a simulcast AM source of WNIC, its sister station; a soul oldies station, WMTG; an all-children's station, WDOZ; a personality/oldies/classical station, WYUR; and a talk station of a number of formats.

History

Early years

AM 1310 began broadcasting in 1946 under the call sign WKMH. Originally a daytime-only station at 1540 on the AM dial, WKMH moved to its current 1310 frequency and began 24-hour operations in 1948. In its early years, WKMH (joined around 1950 by sister station WKMH-FM, simulcasting at 100.3 on the FM dial) was a typical suburban full-service radio station specializing in local news, information, sports, and mainly MOR-oriented pop music. WKMH's most popular personality was Robin Seymour (DJ), a pioneering rock and roll disk jockey in Detroit. Seymour's "Bobbin' with Robin" show featured a music mix that foreshadowed the birth of the Top 40 format in playing R&B and early rock artists like The Crows alongside mainstream pop stars like Patti Page. Seymour would stay on at the station as it became WKNR and later became the host of Swingin' Time, a popular local teenage dance show on CKLW-TV.

WKMH garnered some notice through early 1960s Top 40 shows hosted by personalities such as Lee Alan "On the Horn" and Dave "Sangoo" Prince, but the station was generally considered an also-ran in the Detroit market and a weak competitor of WJBK and WXYZ, which were Detroit's dominant Top 40 stations. At night, the station featured a jazz show hosted by Jim Rockwell (later of WABX-FM). In addition, WKMH was briefly Detroit's CBS Radio affiliate in 1960, after WJR dropped its CBS affiliation to add more local programming. Despite, or some might say because of, this unusual move, WKMH continued to flounder. In 1962 the station shed its CBS affiliation (which WJR regained) and became "Flagship Radio," an early adult contemporary format featuring a mix of softer current pop hits and MOR album cuts, but this format, too, was a failure.

"Keener 13"

Despite the power of WJBK and WXYZ and the 50,000-watt signal of CKLW, consultant Mike Joseph (perhaps best known for developing the Hot Hits format in the late 1970s) was convinced there was room for a fourth Top 40 station in Detroit and that 1310 AM could easily climb ahead of the competition. With WKMH owner Nellie Knorr, he developed the formula that ultimately became a smashing success.

One of the factors involved instituting a shorter playlist - only 31 records plus one "key song" of the week and a liberal sprinkling of oldies - than was typical for many Top 40 stations of the era. WJBK, WXYZ and CKLW all had very long playlists at the time, stretching to 80 to 100 songs at times. WKNR's shorter playlist ensured that they played more hits and fewer "stiffs" and that listeners would hear one of the top hits whenever they tuned in. WKNR also played the hits 24 hours a day, as opposed to the other hit stations in Detroit which were loaded with non-music full-service features (especially on weekends).

WKNR officially launched on October 31, 1963, with the "Battle of the Giants," an attention-grabbing promotion that invited listeners to call in to vote for their favorite oldies. The station quickly gained momentum, and in an unprecedented "worst-to-first" move, three months later "Keener" was a solid across-the-board number one in the ratings. Until the spring of 1967, despite a weak signal which missed most of the east side of the metro area (especially at night, although the station could be heard market-wide on its more powerful FM simulcast at 100.3), WKNR was the preeminent rock radio station in the Motor City. Competitors WJBK and WXYZ were badly hurt in the ratings by their new competitor, and both stations eventually were driven out of Top 40 and into MOR formats. It has been reported that the legendary Henry Ford II himself was an avid Keener fan.

Keener featured popular personalities like Dick Purtan, Bob Green, Gary Stevens (later of New York's legendary WMCA), J. Michael Wilson, Scott Regen, Ted Clark and Jim Jeffries, and a mix of music that included a number of local acts including many of Detroit's Motown superstars. Scott Regen's "Motown Monday" features included live concerts from the Roostertail supper club, featuring Motown legends such as the Supremes and The Four Tops. Dick Purtan honed the wry, sardonic sense of humor that has made him a fixture on the Motor City airwaves for four decades, first on WKNR. The station's promotions, imaging, and jingles were noted for their wacky, offbeat sound and were imitated frequently by other stations across the country, including sister station WKFR in Battle Creek, Michigan, which was known as "Keener 14." Bob Green would later describe the Keener sound as being like "a 24-hour cartoon."

Keener 13's appeal to adult listeners as well as teens was cemented with the station's heavy news commitment, with "Contact News" at :15 and :45 past the hour every hour. WKNR's newscasts were straightforward and lacked the flash or sensationalism of CKLW's "blood-and-guts" "20/20 News" but were highly regarded. The station released a "Year in Review" album each year which was made available to area schools.

WKNR's dominance was challenged when CKLW-AM got a makeover courtesy of Bill Drake and Paul Drew in April 1967. With 50,000 watts behind it and a lightning-fast pace based on Drake's "Boss Radio" model, The Big 8 became the number one Top 40 station in the region, and some of Keener's top DJs, including Dick Purtan and Scott Regen, would eventually move over to CKLW. However, WKNR did not go down without a fight, continuing to battle the Big 8 for five more years despite dropping ratings. During this time, the station attempted to distinguish itself from CKLW by playing less bubblegum pop and more rock album cuts, and promoting itself as "Rock and Roll The American Way" (a jab at CKLW's location in Windsor, Ontario, and Canadian Radio-television and Telecommunications Commission-mandated "Canadian content" regulations imposed at the start of 1971). Sister station WKNR-FM, which had previously simulcast the AM programming, switched to a more adventurous progressive rock format starting in 1969, followed by an MOR "Stereo Island" format in 1971.

The Keener 13 era is celebrated at Keener13.com, with an extensive history, an archive of air checks and a database of every WKNR Music Guide in addition to an online tribute webcast called WKNR Keener 13 dot com.

Later years

On April 25, 1972, "Keener 13" signed off to the sounds of "Turn! Turn! Turn!" by The Byrds and changed to an easy listening format as WNIC, simulcast with its FM sister station. WNIC-FM changed to an adult contemporary format in 1976, a format with which it has been very successful since. AM 1310 simulcast for a short time until the decision was made in 1977 to revive the "Keener 13" brand name on its original frequency with an adult-oriented Top 40/Oldies mix and a new call sign, WWKR. The legendary "Keener 13" record survey, the "Keener Music Guide," was also brought back, but was published on a monthly rather than weekly basis. The second version of "Keener 13" did not have the success of the original, and by 1980, AM 1310 was back to simulcasting WNIC-FM.

Since late 1986, AM 1310 has tried several other different formats, none of which have attained lasting success, and has been in and out of simulcasting WNIC 100.3 between formats. Other formats heard on 1310 since 1986 include:

• WMTG - satellite-fed Rhythmic Oldies, 1986-1991. The calls stood for "Motown Gold." Roy Lee Smith owned WMTG along with AM 1400 at the time.
• WDOZ - children's programming, 1994-1996 (affiliated with the Radio AAHS network and then with KidStar after AAHS went under)
• WYUR - "Your Radio Station"/Personality News-Talk/Adult Standards/Classical, 1997-2000. This permutation of AM 1310 was started by veteran WJR broadcaster Bob Hynes in an attempt to revive the sound of the 50,000-watt giant at AM 760 before it changed to the standard news/talk outlet it is now. After longtime classical-music station WQRS changed format in November 1997, the station added classical music to its schedule. However, WYUR had only a minimal impact in the ratings.
• WXDX - "The X"/Sports Talk (Fox Sports Radio), 2000–2002
• WXDX - "The X"/Talk (mostly syndicated), 2002–2005

In 2005, WKNR's 1310 frequency became home to WDTW, owned by Clear Channel Communications. The station features a news-talk format. The station's call letters temporarily changed to WWWW on July 24, 2006 as part of a station swap between Clear Channel Communications and Cumulus Media in the Ann Arbor and Canton, Ohio markets. On September 15, 2006 the call letters were changed back to WDTW.

On January 21, 2010, WDTW's affiliate Air America Media filed for Chapter 7 Bankruptcy and ceased live programming the same night. Reruns of Air America's programming continued to air until Monday January 25 at 9PM Eastern Time. After that, WDTW has had to find other programs.

Donation of station to the MMTC and pending closure

On December 11, 2012, Clear Channel announced they were donating the station to the Minority Media and Telecommunications Council (MMTC), as part of the Ownership Diversity Initiative between Clear Channel and the MMTC. The MMTC's plans for the station have yet to be announced. However, on December 14, 2012, it was revealed that the MMTC donation applies only to the license of the station, as Clear Channel announced that WDTW will cease broadcasting at 12 Midnight on December 31, 2012, with the station's antennas and transmitter facilities near the intersection of I-94 and Telegraph Road in Taylor dismantled shortly afterward. Four days after the station's closure on January 5, 2013, the towers were taken down and the transmission site was dismantled.

The Return of WDTW

After a few months of sporadic testing, WDTW returned to the air on January 19, 2014 for a few days as a full-time AM simulcast of former sister station WDTW-FM "106.7 The D". During its time on the air, both stations identified as "WDTW-FM Detroit/WDTW-AM Dearborn". The station later went silent and requested a silent special temporary authority.

Effective October 29, 2014, the MMTC sold WDTW to Pedro Zamora at a price of $100,000.

In early December 2014, WDTW returned to the airwaves yet again, this time airing Spanish folk music.

As of now, the station is off the air again and the portable crank up tower has been removed from the transmitter/tower site. Beginning in May 2015 reconstruction commenced, with Nova Electronics, a Dallas-based engineering and construction company, rebuilding the entire station facilities. Projected completion and return to regular broadcasting was set for August 2015, but as of the end of December 2015 the station still has yet to return to the air.

Programming

Prior to WDTW's closure, the station aired the following programs:

Local paid programming

Much of WDTW's weekend lineup came from infomercials and brokered programming. Local shows include on Saturday 8am Detroit Home Grown; 9am My Great Kid, 10am Lateefah Talks Live and 12 Noon is High Noon. Sunday includes Your Money Matters at 8:30am and Fighting for Justice at 10am

Progressive Talk Radio

Daily programs included Local Progressive personality Tony Trupiano, The Stephanie Miller Show, The Thom Hartmann Show, The Ed Schultz Show and the Phil Hendrie Show, which ironically was part of its lineup when it otherwise carried nearly all-Air America programming.

Local programming

Nancy Skinner broadcast a morning show on WDTW from January to December 2005.

Oakland University Basketball

WDTW-AM was the flagship station of Oakland Golden Grizzlies men's basketball. Mario Impemba (the popular television play by play announcer of Detroit Tigers baseball on Fox Sports Detroit) handles play-by-play duty. This was the first time in school history Oakland has had a flagship radio deal.

Toledo Rockets

WDTW-AM was a member of the University of Toledo's Rocket Sports Radio Network, covering all football and men's basketball games, plus their coach's shows. Mark Beier is the play-by-play announcer for both sports.

See also

• Media in Detroit

References

• Michiguide.com - WDTW History

External links

• The Michael Stein Show
• WKNR Keener 13.com (streaming webcaster)
• Keener13.com (tribute site and former podcaster)
• Query the FCC's AM station database for WDTW
• Radio-Locator Information on WDTW
• Query Nielsen Audio's AM station database for WDTW