Lay's WOW chips
A bag of Nacho Cheesier Doritos WOW from 1998.
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| Origin | |
|---|---|
| Place of origin | United States |
| Creator(s) | Frito-Lay |
| Details | |
| Main ingredient(s) | Potatoes, Olestra |
Lay's WOW Chips were fat free potato chips produced by Frito-Lay containing olestra. They were first introduced in 1998, and were marketed using the Lay's, Ruffles, Doritos, and Tostitos brands. Although initially popular, charting sales of $400 million in their first year, subsequently dropped to $200 million by 2000. As olestra caused anal leakage in some customers, warnings were required to be included on the packaging, with the WOW bag bearing a warning that read, "This Product Contains Olestra. Olestra may cause abdominal cramping and loose stools. Olestra inhibits the absorption of some vitamins and other nutrients. Vitamins A, D, E, and K have been added."[1] Around the same time, the WOW brand was renamed to "Light". The product then continued under that brand name.
References
[2] retrieved 8/11/2006
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