WRVV
| City of license | Harrisburg, Pennsylvania |
|---|---|
| Broadcast area | South Central Pennsylvania |
| Branding | The River 97.3 |
| Slogan | "Real. Rock. Variety." |
| Frequency | 97.3 (MHz) (also on HD Radio) |
| First air date | 1946 |
| Format | Classic Rock |
| ERP | 15,000 watts |
| HAAT | 260 meters |
| Class | B |
| Facility ID | 15324 |
| Transmitter coordinates | Lua error in package.lua at line 80: module 'strict' not found. |
| Callsign meaning | W (Susquehanna) RiVer V |
| Former callsigns | WHP-FM (1946-1990) WXBB (1990) WHP-FM (1990-1992) |
| Owner | iHeartMedia, Inc. (Clear Channel Broadcasting Licenses, Inc.) |
| Sister stations | WRBT, WHKF, WHP, WTKT |
| Webcast | Listen Live |
| Website | river973.com |
WRVV (97.3 FM, "The River 97.3") is a commercial FM radio station licensed to serve Harrisburg, Pennsylvania. The station's studios are located at 600 Corporate Circle, Harrisburg and its antenna is on the WHP-TV broadcast tower located on Blue Mountain in Susquehanna Township, Dauphin County at (Lua error in package.lua at line 80: module 'strict' not found.).[1][2] Its slogan is "Real. Rock. Variety." The station is owned by iHeartMedia, Inc. and broadcasts a classic rock format.
Contents
History
The station signed on for the first time in 1946 under ownership of WHP, Inc, who also owned WHP-AM. As such, it rebroadcast WHP-AM programming about 50% of the time, with the remainder of the broadcast day devoted to musical instrumentals and other "Musak" type material. The station's format evolved to Beautiful music, which would continue until 1990.
In February 1990, the station switched call signs to WXBB[3] and its format to Contemporary Hit Radio as "B97.3". The station switched call signs back to WHP-FM and the format back to Beautiful music in December 1990.
In 1992 the station was sold to Dame Media along with sister station WHP-AM and studios were moved out of the WHP-TV building to a new location at 600 Corporate Circle, Harrisburg. The call sign was changed to WRVV, the station's branding to "The River 97.3", the format to Adult Album Alternative and the slogan to "Rock and Roll without the Hard Edge".
The Dame Media stations including WRVV were sold to Clear Channel Communications in 1999. The format changed to classic rock after the sale. In the mid-2000s, the station changed its slogan to "Real. Rock. Variety."
WRVV and WNNK frequently trade the number one spot in the Harrisburg-Lebanon-Carlisle Radio Market Nielsen Audio (formerly Arbitron) Ratings since the mid-1990s.
On-air staff
Weekdays
- Glenn & Bob (Glenn Hamilton & Bob Hauer): mornings (5am-10am)
- Chris Andree: mid-days (10am-2pm)
- Matt Meyer: afternoons (2pm-7pm)
- Michael Anthony Smith: evenings (7pm-midnight)
Weekends
- J.C. Floyd
Features
- Mini-Concerts: A set of three songs played by a particular artist every weekday morning at 10. The set starts off with the sound of a concert crowd cheering, although the songs are played as their regular album versions. The station also occasionally features mini-concert weekends, which are played at the bottom half of every hour from Friday afternoon until Sunday evening.
- 8:00 '80s Thing: Rock music played exclusively from that decade every weeknight at 8.
- Wednesday CD: A classic rock & roll album played in its entirety without interruption every Wednesday night at 11.
- Thursday Night Theme Set: A set of three songs that fit a particular theme, played every Thursday night at 9. The selection is picked and submitted by local residents.
- Friday Flashback: Rock from the 1970s and 1980s to kick off the weekend, played every Friday at 5p
Notes
References
- 1948 Broadcasting Yearbook, pg B-139
