WWFW
| City of license | Fort Wayne, Indiana |
|---|---|
| Broadcast area | Fort Wayne, Indiana |
| Branding | Soft Rock 103-9 |
| Slogan | Better Music For a Better Workday |
| Frequency | 103.9 MHz (also on HD Radio) |
| Translator(s) | 103.3 W277AK (Fort Wayne, relays HD2) |
| First air date | May 1, 1976 (as WXKE) |
| Format | Adult Contemporary HD2: Talk (WLYV simulcast) |
| ERP | 3,000 watts |
| HAAT | 100 meters |
| Class | A |
| Facility ID | 56765 |
| Former callsigns | WXKE (1976-2002) WYLT (2002-2006) WXKE (2006-2014) |
| Owner | Adams Radio Group, LLC (Adams Radio of Fort Wayne, LLC) |
| Webcast | Listen Live |
| Website | softrock1039.com |
WWFW is an FM radio station located in Fort Wayne, Indiana. The station operates on the FM radio frequency of 103.9 MHz.
In March 2014, Adams Radio Group entered an agreement to purchase Summit City's cluster (which includes WXKE). Days later, Adams announced they would purchase Oasis Radio Group's stations. To meet ownership limits, Adams would retain WNHT, WGL and the then-WXKE, as well as acquiring Oasis Radio Group's WJFX and WBTU, while selling off WHPP to Fort Wayne Catholic Radio, and selling WGL-FM to Calvary Radio Network. WLYV and two translators (on 96.9 FM and 103.3 FM) would also be acquired by Adams. The transaction, at a price of $6.4 million, was consummated on June 2, 2014. As a result, Adams planned on massive format restructuring. On June 2nd, Adams announced that WXKE would move to the stronger 96.3 signal, displacing WNHT's Rhythmic Contemporary format. After a 10-day stunting period, 103.9 FM debuted a new format.
The station changed to the current WWFW call sign on June 2, 2014.
On June 20, 2014 at 10:39 pm WWFW ended stunting and launched an Adult Contemporary format, branded as "The New Soft Rock 103-9".[1]
The station initially featured a Soft Adult Contemporary lean but has gradually evolved to Mainstream Adult Contemporary. On August 14, 2015, "The New Soft Rock 103-9" underwent a slight branding adjustment and became known as "Soft Rock 103.9" (dropping "The New", and adding the "point" to their name). It was at the same time that the station debuted a new on-air lineup and also shifted their format slightly to mainstream Adult Contemporary.
Current line-up:
6 a.m. - 10 a.m. Amber Stone
9 a.m. - 12 p.m. "Soft Rock Promise" (3 hours of continuous, commercial-free music)
10 a.m. - 3 p.m. Rob Mackenzie
3 p.m. - 7 p.m. Randy Alomar
References
External links
- Soft Rock 103.9's website
- Query the FCC's FM station database for WWFW
- Radio-Locator information on WWFW
- Query Nielsen Audio's FM station database for WWFW
- Query the FCC's FM station database for W277AK
- Radio-Locator information on W277AK
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