WWNU
| City of license | Irmo, South Carolina |
|---|---|
| Broadcast area | Columbia, South Carolina |
| Branding | 92.1 The Palm |
| Slogan | Handpicked Music on Hometown Radio |
| Frequency | 92.1 MHz |
| First air date | 1985 (as WJRQ) |
| Format | Adult Album Alternative |
| ERP | 15,000 watts |
| HAAT | 130.3 meters |
| Class | C3 |
| Facility ID | 17765 |
| Callsign meaning | "New", referring to previous format called "New Country" |
| Former callsigns | WJRQ (1985-1996) WJES-FM (1996-2003) |
| Owner | Hometown Columbia, LLC |
| Webcast | Listen Live |
| Website | thepalmfm.com |
WWNU is an Adult Album Alternative radio station licensed to Irmo, South Carolina and serves the Columbia, South Carolina market. The Hometown Columbia outlet is licensed by the Federal Communications Commission (FCC) to broadcast at 92.1 MHz with an effective radiated power (ERP) of 15 kW. The station goes by the name 92.1 The Palm. Its studios and transmitter are located in Columbia separately.
History
The 92.1 frequency originally signed on in late 1985 as WJRQ in Saluda, South Carolina, featuring a middle of the road format. The station eventually became WJES-FM in 1996 as a simulcast partner with oldies-formatted 92.7 WKSX Johnston, South Carolina. The station became known as "The Twins". The WJES call letters stood for "J"ohnston, "E"dgefield, & "S"aluda, the towns that the station broadcast to.
In 2003, Saluda County (where WJES-FM was located) became part of the Columbia market, which paved the way for the station to be moved in. In 2004, the simulcast with WKSX was dropped in preparation for the move. WJES-FM's license was changed to Irmo and the station increased its power to the present 15 kW with a country music format adopted under the WWNU call sign, and the name "New 92.1".
Owner Double O Radio intended for WWNU and WWNQ to compete with WCOS-FM, but the stations did not succeed. WWNU tried hiring former WCOS-FM DJ Jeff Roper in 2005. In 2009 WWNU had to fire Tyler & Ken for controversial behavior, and another former WCOS-FM jock, Charlie James, replaced them. Finally, Tim Miller of WACH became general manager in 2010.[1]
On July 30, 2010 WWNU changed their format to gold-based soft adult contemporary, branded as "Carolina 92.1". The station primarily played soft pop music from the 60s through 90s. However, due to a series of airstaff changes, the station never took off.
"Good Morning Columbia" with Doug Enlow, Bill Benton and Charlie Benton moved from WISW in April 2012.
Hometown Radio bought WWNU and WWNQ in 2012.[1] On June 29, 2012, at 5 p.m., after playing "What Might Have Been" by Little Texas, WWNU flipped to Adult Album Alternative as "92.1 The Palm", with the first song being "Ho Hey" by the Lumineers, followed by "Friday I'm in Love" by The Cure.
Mike Allen moved from WCOO in Charleston, South Carolina to serve as music director and morning host. "Good Morning Columbia" moved to WWNQ effective July 5. WWNU will be a Carolina Panthers affiliate.[1]
References
External links
- Query the FCC's FM station database for WWNU
- Radio-Locator information on WWNU
- Query Nielsen Audio's FM station database for WWNU
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