When Spicy Meets Sweet

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When Spicy Meets Sweet
Created by MTV and Doritos
Starring NEXTORNOT.com finalists
Country of origin USA
No. of episodes 18
Production
Running time approx. :05 (per episode)
Release
Original network MTV
Original release April 18, 2008
External links
Website

When Spicy Meets Sweet is an interstitial reality television program produced by MTV and Doritos. The micro-series premiered on April 18, 2008 between 2pm—5pm ET/PT during MTV's Friday programming block, now dubbed "Spicy Sweet Fridays."[1]

Plot

The 18-episode reality-dating series began airing on April 18, 2008 when fans saw what happened as spicy girls and sweet guys were matched up to go on dates. Throughout the short-form series, cast members took on some of the most unpredictable dating experiences of their lives, all captured on film and watched by millions. Viewers saw their chosen sweet guys go on spicy dates such as a trip to the tattoo and piercing parlor, while their chosen spicy girls explored their sweeter side on dates such as volunteering at a senior citizens center. At the ending of the dates, there was an elimination process, leaving only one date for each.[2]

Cast

Doritos, MTV affiliation

In February 2008, Doritos and MTV invited fans across the country to submit their profile on Doritos' website snackstrongproductions.com for a chance to be cast on the new reality dating series. To support this program, MTV re-branded its web site www.nextornot.com to spicyandsweet.nextornot.com to be as an interactive community for hopefuls to submit their profiles. Between February 25 and March 16, online viewers helped to determine the four "spicy" girls and four "sweet" guys to be cast in the show by the amount of time spent on their favorite profiles. The web site has garnered more than 19 million page views, with users averaging more than 30 minutes on the site for one visit.[citation needed] In 2007 Doritos aired two consumer-created commercials during Super Bowl XLI as part the "Crash the Super Bowl challenge".[3]

Doritos was the main sponsor of Wolverhampton Wanderers for the 2002/03 and 2003/04 seasons, the latter of which was spent in the Premier League. Doritos officially sponsored the "Hail to the Cheese Stephen Colbert's Nacho Cheese Doritos 2008 Presidential Campaign Coverage."[4] The money given to Colbert could not be used to directly fund his campaign, so he used the money to fund The Colbert Report. He claimed that he would not use his show to plug Doritos, but plugged the chips during these claims. After his candidacy was rejected by the government, Colbert joked that "his body will stop producing bright orange waste."[5] In March 2008, Colbert partnered with Doritos, specifically the Spicy Sweet Chili flavor, to promote his Philadelphia-based coverage of the Pennsylvania primaries.[6]

NextOrNot.com

MTV debuted NextOrNot.com, the online companion to the series, in October 2007. Inspired in equal part by ratings sites such as HotOrNot.com and online social networks like Facebook, Nextornot.com allows users to browse through a library of user profiles featuring prominent pictures and personal information. Time spent by site users looking at each profile is logged, and at the end of each day the user whose profile has received the highest cumulative viewing time appears on MTV as the "Hottie of the Day."

External links

References