Which Wich?
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| 235px | |
| Industry | Restaurants |
|---|---|
| Genre | Fast Casual |
| Founded | 2003 |
| Founder | Jeff Sinelli |
| Headquarters | Dallas, Texas, U.S. |
|
Number of locations
|
US, Doha, Dubai, Panama City, Guatemala City & Mexico City,Riyadh |
|
Key people
|
Jeff Sinelli (CEO) |
| Products | sandwiches salad wraps |
| Owner | Privately held company |
| Website | whichwich |
Which Wich Superior Sandwiches is an American fast casual restaurant chain specializing in sandwiches and salads. It has its headquarters in Downtown Dallas, Texas.[1] It currently[when?] has 343 locations open in 37 states across the US, six locations in Mexico City, and locations in Guatemala City, Panama City, and Dubai.[2][3][4]
History
Founded by restaurateur Jeff Sinelli, CEO of Genghis Grill, in 2003, Which Wich began with one location in downtown Dallas. It began franchising in 2005.[5]
Business
Which Wich is known for its innovative ordering system, in which customers use red sharpies to mark up pre-printed menus on sandwich bags. They select a sandwich from 10 categories, then choose the bread, cheese, spreads, and toppings. The sandwiches are then prepared, and delivered in the personalized sandwich bags. Guests are encouraged to draw on their bags using red Sharpies and hang their “artwork” on the community wall.[5]
Which Wich sells customizable submarine sandwiches it calls "Wiches". There are ten categories and 60 topping options. Sandwiches come in small (7 inch), medium (10.5 inch) and large (14 inch) sizes.[citation needed]
Growth
In 2007, the chain ranked as the fastest growing restaurant chain concept with 50 operating stores or less, opening 9 locations during a four-month period at the beginning of the year.[6] In 2009, the chain ranked as the sixth fastest-growing concept in the industry, according to restaurantchains.net.[7]
In 2013, the chain opened locations in Mexico City, Panama City and Dubai.[8] In 2015, the chain opened three locations in Guatemala City.[citation needed]
Awards
- The Best Kids' Menu In America - 2005, Winner of the "Fast Casual" category[9]
- Hot Concepts! Award - 2007, given each year by the editors of Nation’s Restaurant News to six emerging restaurant brands[citation needed]
- No.1 Fastest Growing Chain in U.S. and Canada by Chain Store Guide - 2010[citation needed]
- No.6 Fastest Growing Restaurant Operator by Chain Store Guide - 2011, based on a three-year unit-growth percentage, the company grew 179% over this period.[10]
References
- ↑ "Which Wich Headquarters." (Go to Contact) Which Wich Retrieved on February 25, 2010.
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- ↑ http://www.whichwich.com.mx/locations_2.html
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