Win Bigly: Persuasion in a World Where Facts Don't Matter
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| Author | Scott Adams |
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| Cover artist | Scott Adams |
| Country | USA |
| Language | English |
| Subject | politics, persuasion, self-help |
| Genre | non-fiction |
Win Bigly: Persuasion in a World Where Facts Don't Matter is a 2017 non-fiction book written by Scott Adams, who is also known as the creator of the Dilbert comics, and an influential blogger.[1]
The book describes and analyzes the strategies Donald Trump used to win the 2016 US Presidential campaign, and says others could use versions of these strategies to overcome great challenges or opposition.
Themes
Scott Adams, who calls himself a student of persuasion, was one the earliest public figures to study Trump's strategies and to predict his victory.[2] Adams continued to praise Trump's persuasion skills and insights as the campaign progressed, adding that the mainstream media were fundamentally unable to understand or even see these principles in action due to their cognitive biases.
The book describes how cognitive dissonance and confirmation bias make it difficult to perceive important trends. People are unaware how strongly they respond to emotion instead of reason. They consciously absorb less than half of most verbal communications, and irrationally decide to agree or disagree based on hidden preferences.
Adams claims these persuasion tools can work in many settings, giving the example of Steve Jobs, and recommends the following strategies:
- deliberately exaggerate true statements to jump-start discussion.
- Simplify presentations, and improvise debates based on core truths.
- Exploit rhetoric by creating linguistic "kill shots" that vastly simplify issues to core decisions.
Adams says the book also advises people on how to resist unwarranted or deceptive persuasion efforts from others.
Also see
- How to Fail at Almost Everything and Still Win Big
- SJWs Always Lie: Taking Down the Thought Police
- SJWs Always Double Down: Anticipating the Thought Police
References
- ↑ Amazon page (Oct 2017) https://www.amazon.com/Win-Bigly-Persuasion-World-Matter/dp/0735219710
- ↑ first prediction one week after Nate Silver estimated Trump’s odds at 2% at FiveThirtyEight.com blog.
