Yahoo7

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Yahoo7
Yahoo7 logo.png
Web address au.yahoo.com
Commercial? Yes
Type of site
 Internet portal
Registration Optional
Owner Yahoo!
Seven West Media
Launched January 2006
Current status Active

Yahoo7 (originally Yahoo!7 until late-2014) is a 50-50 partnership between global internet company, Yahoo! and Australian entertainment and television broadcasting company, Seven West Media. Yahoo7 is a web portal, providing email, online news and lifestyle content, as well as weather, travel and retail comparison services.

History

Origins

Seven Media Group founded i7 in September 2000 as their online service.[1] In October 2001, Seven partnered with internet service provider AOL in an attempt to boost the i7 platform as a web portal under the name AOL|7, however, the partnership was unsuccessful with AOL reporting its biggest quarterly loss in U.S. history in April 2002,[2] and Seven and AOL later selling the venture to Primus Telecommunications in February 2004.[3] Seven established a new website soon afterward.

Yahoo7

Yahoo7 was founded in January 2006 as a cross-media entity which would expand the content distribution networks of both internet-centric Yahoo and broadcast corporation Seven Media Group (now Seven West Media). Yahoo7's logo incorporates Yahoo! branding with Seven West Media's red "7". Yahoo7 replaced Yahoo! Australia and New Zealand which had been in operation since 1997, taking on the majority of SWM’s online operations in the process. Ryan Stokes, current chairman of Seven’s Pacific Magazines division, said in a media release that the Yahoo7 entity would provide a “leading platform to engage the online audiences with the best global products and locally relevant media content for their connected lives”.[4]

In December 2006, Yahoo7 expanded its presence in New Zealand by partnering with Telecom New Zealand to establish Yahoo!Xtra.The venture was rebranded as Yahoo! New Zealand in April 2011 after Telecom sold its 49% share back to Yahoo7.

In recent years, Yahoo7 has made a series of high-profile online acquisitions to supplement its core search and marketing businesses. The company purchased Australian sports tipping site OzTips in mid-2010[5] and acquired Australian group buying site Spreets for $40m in early 2011.[6] Spreets saw its membership increase by 140 per cent to 1.18m since the acquisition.[7]

Board of directors

The current board of directors include: Rose Tsou - Yahoo, SVP North Asia (Chairperson); Aman Kothari - SVP, Global Controller & Chief Accounting Officer; Rohan Lund - Seven West Media COO; John Matheny – SVP of Engineering; Kurt Burnette – Seven West Media CRO and Tim Worner – Seven West Media CEO.

Products and services

Online content

Yahoo7 derives its content from a number of sources including Seven West Media’s flagship media properties Seven Network and Pacific Magazines, and a variety of news and online media sites, as well as third-party content from Sony. The company runs a number of online sections which collate and augment content from these media outlets, including TV content supplementing Seven’s programming and a Lifestyle portal that draws on content from Yahoo7, Pacific Magazines and Seven among others. Yahoo7 also publishes an increasing volume of online-only content to supplement Seven West Media’s print and broadcast channels, particularly lifestyle journalism and rich media published through the Yahoo7 Lifestyle section.

PLUS7

In January 2010, Yahoo7 launched PLUS7, an online catch-up portal for viewers to stream select TV shows with locked commercials and Seven News updates for a limited period of time after airing.[8] The free service allows users to watch a range of video content on demand, full length episodes from Channel Seven, 7mate and other content partners. The service has been compared to the ABC’s iView which performs a similar function.

The PLUS7 was released for Android and iOS in 2013. PLUS7 is now available on desktop, mobile and tablet devices as well as other platforms including Fetch TV, Xbox, PlayStation and Telstra TBox.[9]

Web

Yahoo7 also hosts a localised version of its Yahoo! communication and search as well as other vertical search services such as Yahoo7 Answers.

Logo used from 2006–2014

From its creation in 2006 until late-2014, Yahoo7 used a logo identical to the common purple logo of the time, with the addition of the Seven Network logo and an identical red colouring. This logo was replaced with the updated Yahoo! logo introduced to the United States in 2013, but included the Seven Network logo.

Notes and references

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  2. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  4. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  5. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  6. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  7. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  8. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  9. ↑ Lua error in package.lua at line 80: module 'strict' not found.

External links

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