Yext

From Infogalactic: the planetary knowledge core
Jump to: navigation, search
Yext, Inc.
220px
Type Private
Founded November 28, 2006
(17 years ago) (2006-11-28)
Headquarters 1 Madison Ave 5th Floor, New York, NY 10010
Founder(s) Howard Lerman, Brent Metz, Brian Distelburger
Chairman Michael Walrath
President Brian Distelburger
CEO Howard Lerman
Industry Internet
Revenue Increase US$88.8 million (2015)
Total equity US$115.8 million
Employees 500 (April 2016)
Website yext.com
Written in Java
Type of site Centralized Yellow pages
Registration Required
Current status Active

Yext is a New York City technology company that enables businesses to update location-related information on multiple websites from one place.[1] The company was founded in 2006 by Howard Lerman, Brian Distelburger, and Brent Metz.[2] Customers for Yext's Location Data Management Platform include small businesses, Fortune 100 companies, and local marketing agencies. As of January 2016, Yext's subscriber base reached 600,000 business locations, publishing across a global network of 100+ publisher sites.[3] As of January 2016, Yext's annual revenue is $88.8 million.[4]

Products

PowerListings addresses the problem of maintaining location-related information stored in multiple online data sources, such as common search engines like Google, location check-in services like Foursquare, and directory websites like SpaFinder.com.[2] These data sources are seldom interconnected, and therefore require that listed companies update each one individually. Yext provides a single point of contact, both for initially listing location information on multiple sites and updating it. Updates include changes of address, phone number, hours of operation, clickable featured messages, photos, and videos. In February 2013, Yext expanded that list to include lists of products or services, calendars, menus, and staff bio information. After Hurricane Sandy struck in 2012, some 2,300 businesses used Yext to post closures and other storm-related changes to multiple websites.[5] In August 2015, Yext expanded their PowerListings publisher network to 100+ global partners, including Apple Maps, Bing, Facebook, and Yelp.[6] In February 2016, Yext added Google to their PowerListings Network.[7]

Pages allows businesses to create and manage webpages for each location on their website and on mobile apps. Pages from Yext are built according to SEO and app SEO best practices and for worldwide content delivery. Updates in the Yext Location Management Platform to content like store hours or mobile wallet coupons appear automatically on Pages and a store locator allows customers to search all local pages by where locations are and by what they offer.[8]

Xone uses Bluetooth® beacon technology to help brick and mortar businesses engage with mobile customers, both in-store and post-visit. With Xone Tips, businesses are able to serve mobile content screens to customers who are within range of an in-store Xone Beacon, including WiFi codes, new product information, sales promotions, and incentives to download an app or join a brand’s social media channels. Xone also helps marketers develop customized mobile audiences and re-engage customers after they’ve left a store location.[9]

History

Yext was founded in 2006 as a local advertising business. By 2009, it was generating $20 million in revenues and had moved to a billing model based on generating leads via a pay-per-call model.[10] In August 2012, the company sold that business to IAC's CityGrid Media in order to focus on its listing update service. Lerman later explained the sale as part of his investment strategy: "You should only take big bets in technology."[11][5] By that time, Yext had raised $65.8 million in funding and handled 950,000 location updates for 50,000 businesses.[12] Investors include Sutter Hill Ventures, Institutional Venture Partners, and WGI investments.[2] In July, 2012, the company took out a seven-year lease on 36,823 square feet at One Madison Avenue in New York.[13] In March 2011, Michael Walrath, founder of the online advertising exchange Right Media, became Yext's chairman.[14] In June 2014, Yext raised $50 million in Series F funding, which brought total money raised to $116 million at a $520 million to $525 million valuation.[15]

Yext has received numerous prestigious accolades and awards, including the #212 spot on the Inc. 500 List (2015),[16] Forbes' Most Promising Companies List (2014 and 2015),[17][18] Fortune's Great Places to Work List (2014 and 2015),[19][20] Crain's Fast 50 List (2014 and 2015),[21][22] and CNBC's Top 50 Disruptors List (2014).[23]

References

  1. ↑ US Patent Application No. 20130173654 Methods and system for providing enhanced listings to multiple search providers from a single source.
  2. ↑ 2.0 2.1 2.2 Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  4. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  5. ↑ 5.0 5.1 Lua error in package.lua at line 80: module 'strict' not found.
  6. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  7. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  8. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  9. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  10. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  11. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  12. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  13. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  14. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  15. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  16. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  17. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  18. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  19. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  20. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  21. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  22. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  23. ↑ Lua error in package.lua at line 80: module 'strict' not found.

External links

Lua error in package.lua at line 80: module 'strict' not found.

Retrieved from "https://infogalactic.com/w/index.php?title=Yext&oldid=717578671"