4CC (AM)

4CC

City of license	Gladstone, Queensland
Broadcast area	Central Queensland Rockhampton RA1
Branding	4CC
Slogan	Your Station 4CC
Frequency	927 kHz
Repeaters	98.3 MHz Agnes Water 666 kHz Biloela 1584 kHz Rockhampton
Format	Adult contemporary
Power	5KW Gladstone, Queensland 2KW Biloela 500W Rockhampton
Former callsigns	4CD
Owner	Grant Broadcasters (Radio Gladstone Pty Ltd)
Sister stations	4RO KIX Country
Website	www.4cc.com.au

4CC is an adult contemporary-formatted commercial radio station broadcasting to Central Queensland from Gladstone on 927 kHz AM.

History

Starting broadcasting life in 1972 as 4CD, in the 1990s, 4CC broadcast a top 40 format, branded as Hot Hits 4CC, to distant itself from cross-town rival 4RO, which broadcast a classic hits format. In 1998, the station was purchased by DMG Regional Radio, and aligned to a classic hits format used by sister stations 4HI Emerald, 4ZR Roma, 4LM Mount Isa, 4GC Charters Towers, 4MK FM Mackay, 4CA FM Cairns, 4AM Mareeba and 4TO FM Townsville. The station used the slogan "The Best Songs of All Time"; all local programming outside of breakfast was scrapped in favour of syndicated programming from the network's Townsville hub.

This format remained the same until 2004 when DMG Regional Radio merged with RG Capital to become Macquarie Regional RadioWorks, and as a result there were some program changes. The overnight Gold Coast produced programs that had originally aired on 4RO such as The Nitemix, Nelly at Night (later to become Talking Back The Night), the Partymix and Sunday Night At The Groovies were all transferred over to 4CC, which enabled 4RO to begin taking talkback programs out of Sydney. However, due to conditions placed upon the takeover, Macquarie Southern Cross Media had to sell several stations to other parties. Many of them, including 4CC, was sold to Prime Media Group.

In 2008, the station trialed a local afternoon show but was eventually replaced with the networked "Jonathan Coleman Experience".

In April 2009, the station changed format to the active rock/classic rock hybrid format used by Zinc 96 on the Sunshine Coast. Branded as Zinc 927, the changes came in conjunction with similar changes up the east coast of Queensland for various other Prime stations. 4CA FM Cairns, Sea FM Townsville and 4MK FM Mackay were all rebranded to Zinc. 4CA and 4MK retained their callsigns by taking over the AM Easymix stations in Cairns and Mackay and becoming more talkback-focused similar to what 4RO in Rockhampton had already become.

In August 2013 Grant Broadcasters acquired the station and Prime Media's other nine radio stations in Queensland. On June 2, 2014 the station dropped the Zinc branding and format, relaunching as "Your Station" 4CC, returning the familiar call sign. The station now broadcasts an adult contemporary format.

Former Presenters Include -

Frank Bellett (deceased), Rob Thompson, Billy Rich, Warren Purchase, Wes Crook, Bernie Harper, Andrew Strachan, Peter Butler, Jim Alsop, Steve Curtis, Shane Richardson, 'Radar'.