Heart 107.3

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City of license Hobart, Tasmania
Frequency 107.3 MHz
Transmitter coordinates

Heart 107.3 (call sign: 7XXX) is a Hobart radio station, which was identified as Magic 107 until August 2006.

The station plays music from the 70's to today, and targets an older demographic than the other two commercial radio stations serving Hobart (Sea FM & 7HO FM). Their positioner is Hobart's Greatest Hits

Heart 107.3 was effectively created to replace the old 7HT, after that station converted to a narrowcast racing format.

7HT became a racing station during the early 1990s. 7HT had obtained an FM conversion license, which the new owners had little need for. Subsequently a consortium lead by Andrew Reimer and John Bender arranged to lease the FM license.

The station's first local breakfast host was Brett Marley,who had been the former drive host on 7HO FM. The line up also included well known Melbourne announcer and Hey Hey It's Saturday announcer John Blackman as well as Alan Jones.

In early 2009 Hobart radio duo Kim & Dave moved from Sea FM (100.9) -Around this time, the Austereo network became a major stakeholder in Heart 107.3 and its sister station SEA FM

In 2014 Kim left the duo to work in Adelaide and was replaced by Kylie Baxter, who had been a journalist and newsreader on the former TTTi in its beginnings

Today, Heart 107.3 line up, includes:

Dave & Kyile Breakfast

Dave Dalkin ( Dangerous Dave) 9-1

Brett Marley 1-5

5-7 Merrick And Australia

The station is aligned with the MMM division of the Austereo network

References

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