Asda Mobile
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| Subsidiary | |
| Industry | Telecommunication |
| Founded | April 2007 |
| Headquarters | Leeds, West Yorkshire, England, United Kingdom |
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Area served
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United Kingdom |
| Products | Mobile telecommunications products and services |
| Owner | Walmart |
| Parent | Asda |
| Website | mobile |
Asda Mobile is a mobile virtual network operator (MVNO) in the United Kingdom, operated by Asda, using the EE network. Asda Mobile previously used the Vodafone network until December 2013. Asda Mobile is available in over 360 stores across the UK and online through purchasing either a SIM Card (Standard, Micro or Nano SIM) or through an Asda Mobile handset.
Charges
Asda Mobile operates a single tariff which can have one of five bundles added onto it.[1]
Standard Tariff
This table outlines the standard cost paid by any Asda Mobile customer unless a bundle option is added. (Note prices are based through the EE Network - October 2013)[2]
| Use | Cost |
| Calls (to any UK mobile, landline or Asda voicemail service) | 8p/min |
| Text Messaging (SMS) | 4p/text |
| Picture Message (MMS) | 25p/text |
| Internet Use (GPRS) | 5p/MB |
| International Calls or Text Messages (SMS) | 24p/min or 8p/text |
Bundles
Bundles are an option Asda Mobile customers can choose to add to make savings based on the standard costs. (Note prices are based through the EE Network - October 2013).[3]
- £5, 100 mins, 2000 texts, 100mb data
- £5, 500mb data
- £7.50, 1GB data
- £5, Blackberry Service, 500 mb data
- £7, 300 mins, Unlimited texts, 500 mb
- £10, 600 mins, Unlimited texts, 1GB data
- £15, 1000 mins, Unlimited texts, 2GB data
- £20, 2000 mins, Unlimited texts, 4GB data
All of the bundles last for 30 days.
Handsets
There are many phones available from Asda, either in-store, or from their online service Asda.com. Asda sell both unlocked and locked phones: the locked phones are locked to one of the major UK networks and sold with their SIM and potential phone customisations.
Coverage
Asda Mobile currently operates using the EE network having previously operated on the Vodafone network.
Awards
Asda Mobile was awarded the Which award for best mobile network for the years 2010, 2011 and 2012. Results based on coverage, pricing and customer service.
