Born Pink

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Born Pink
Cover artwork of Born Pink
Digital and Kit physical cover
Studio album by Blackpink
Released September 16, 2022
Studio The Black Label (Seoul)
Genre
Length 24:30
Language
  • Korean
  • English
Label
Producer
Blackpink chronology
Blackpink 2021 'The Show' Live
(2021)		 Born Pink
(2022)
Singles from Born Pink

Born Pink is the second studio album by South Korean girl group Blackpink, released on September 16, 2022, through YG Entertainment and Interscope Records. It marked the group's first full-length record since The Album in 2020. Production of the album was handled by a wide array of producers including Teddy Sinclair, Willy Sinclair, Bekuh Boom, R. Tee, Kush and Teddy Park. Described as a pop, hip-hop and rock album, Born Pink utilizes disco, ballad, pop-rock, stadium rock and bubblegum pop elements. Lyrically, the album discusses themes of love, self-confidence, self-encouragement, dealing with fame and detractors, and more.

Born Pink was supported by two singles, both of which reached number one on the Billboard Global 200. The pre-release single "Pink Venom" topped the national charts of 10 countries, peaking at number two on South Korea's Circle Digital Chart and at number 22 on the US Billboard Hot 100. The album's second single "Shut Down" peaked at number three on the Circle Digital Chart and at number 24 on the Billboard Hot 100. "Ready for Love", previously released as a promotional single in collaboration with battle royale video game PUBG Mobile, was also included on the tracklist. To promote the album, Blackpink will embark on the Born Pink World Tour beginning in October.

Born Pink was met with generally favorable reviews from critics, who praised the stronger production and more personal lyrics featured in the album; though some were disappointed with its length and lack of musical development. Commercially, it debuted at number one on the Circle Album Chart with 2.2 million copies sold in less than two days, becoming the best-selling album by a girl group in South Korea and the first to surpass two million sales. In the United States, it became the first album by a female Korean act to reach number one on the Billboard 200, as well as the first album by a female group to do so since Danity Kane in 2008. Additionally, Born Pink became the first album by a K-pop girl group to land atop the UK Albums Chart.

Background

On March 7, 2022, Jennie appeared on the variety show The Game Caterers in an episode featuring YG Entertainment artists, revealing that Blackpink had been working on a new comeback: "Blackpink is also making a comeback soon, I don't know if I'm allowed to say this, but since I'm the only Blackpink member here, I'll just say it please look forward to it".[4][5]

In a Rolling Stone interview published on May 23, 2022, Blackpink stated that "they were working hard on the preparation of the album and that they were ready to comeback into the swing of things."[6]

In collaboration with battle royale video game PUBG Mobile, "Ready for Love" was released as a promotional single, with an animated music video published on YouTube on July 29, 2022.[7] On July 31, 2022, YG Entertainment officially released the album trailer video on the group's official social media accounts, announcing that the group's new world tour would start in October, following a pre-release single in August and the album itself in September.[8] The label later confirmed that two music videos were filmed to support the album, reportedly with the highest production budgets they have ever invested into a music video.[9] The album's pre-release single, "Pink Venom", was released on August 19.[10] The same day, Blackpink performed the single at the 2022 MTV Video Music Awards, marking their American awards show debut and making them the first female K-pop group in history to do so.[11]

On September 6, 2022, the title poster for the primary single, "Shut Down", was released on Blackpink's social media accounts.[12] On September 7, the album's tracklisting was released, confirming that it will contain eight songs. It was further revealed that both Jisoo and Rosé participated in the writing of "Yeah Yeah Yeah".[13] From September 10 to 13, promotional posters of each of the members were released.[14] On September 16, the second and main single “Shut Down” was released alongside its music video.[15]

Recording and development

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As always, working with the members was fun. From the beginning of the concept meeting to the last moment of recording, new ideas were continuously pouring in. By examining each other's thoughts and feelings in more detail, we were able to bring out something deep inside. We exchanged feedback with each other and realized that the four of us shine the most when we are together. Above all, it was so reassuring and fun to work with YG producers who know us well. I am very satisfied because it seems to be filled with works created by sharing musical synergy.

Jennie looking back on recording Born Pink, Newsen[16]

In an interview with Newsen Rosé stated that "If The Album focused solely on music, this album tried to express the essence of Blackpink as its title 'Born Pink', where we keep trying new things while keeping our original identity. Furthermore she added: "based on the hip-hop sound throughout the album, various genres were combined, focusing on expressing the light color of Blackpink. I pride myself on creating music that we've never done before".[16] Regarding the creative process and style for the songs, YG Entertainment stated after that "A lot of music that is Blackpink-esque has been completed with much effort over a long period of time" and that the new album was expected to include numerous tracks that "feature the band's signature music style that the members have worked on for a very long time".[17][18] The label further explained that the album's title Born Pink "portrays Blackpink's confidence and self-esteem for being born different" and that the album lives up to the group's reputation and "unrivaled presence."[19]

In an online press conference in Seoul for the release of “Pink Venom”, Jennie explained how the single was chosen to represent Blackpink's identity: "Since our album’s title is Born Pink, we wanted to relay our identity in the song as much as we could. Since ‘pink’ and ‘venom’ have contradicting images, we thought they were kind of reminiscent of us."[20] During the group's live stream broadcast for Born Pink, Lisa shared the group's first impression of "Shut Down" and how they chose it to be the album's second single: "We listened to the demo version of 'Shut Down' in the studio, and when we first heard it, we exchanged looks and knew that this had to be the title track. I was able to sketch how we’d perform this song".[16] She also revealed that the track is "distinctly Blackpink" and is something the band can express well.[16]

In an article by Variety, several songwriters whose work was featured on Born Pink discussed the stories behind their contributions to the record. The writer of "Typa Girl", Bekuh Boom revealed that she had written the demo for the song in 2021 at The Black Label's studio and that she had originally "thought Lisa might use it for her next solo single". She further described it as a "song to empower women".[21] American songwriter and producer Freddy Wexler conjured "Hard To Love" during a jam session with his friends. He sent the demo to Teddy in June 2022 and was video called by him, Lisa, and Rosé the next day. He described the song as "an overwhelmingly organic — and fast — process". Over the next month, he would FaceTime with Park and the group, who suggested changes.[21]

The writers of "Tally" discussed the story behind the track: "Judgment is something that a lot of women come across. These lyrics are so impactful coming from [BLACKPINK]". The song was inspired by co-writer Soraya LaPread, who brought up the subject in a session with production duo Saltwives. During the interview with Rolling Stone, LaPread confessed she worked on the song years ago and had actually forgotten about it. The producer then revealed that she only remembered the song after Australian songwriter Nat Dunn showed interest in the track and offered to buy it.[22] He played the demo for Brian Lee in London and later sent it to Teddy Park, who had handpicked every song on the album.[21] Prior to its release, the recording process of "Ready for Love" was showed in the Netflix documentary, Light Up the Sky in October 2020, as it was cut from The Album’s final tracklist.[23]

Record producer Ryan Tedder, who last worked with Blackpink on their debut studio album, confirmed in an interview with Good Morning America that he wrote songs with members Jennie and Rosé for the upcoming album. Describing the process, Tedder said it was very much Blackpink's work with him supporting and contributing.[24][25] Despite working on several songs, none of them made the final album tracklisting.[26]

Composition

Born Pink is twenty-four minutes long, consisting of 8 songs and[27] featuring genres such as hip-hop, pop, disco, ballad, pop-rock, stadium rock, punk, EDM and bubblegum pop.[28][29][30][1][31][32] As the creative directors, Blackpink worked with many producers, including Teddy Sinclair, Willy Sinclair, Bekuh Boom, R. Tee, Kush and Teddy Park. The first half of the album contains lyrics that shoe the group's "extremely confident" and "untouchable exteriors",[28] while the second half reveals the insecurities in "emotional charged" ballads.[33] The uptempo, "English heavy" album was described as "faster" and "shinier" than its predecessor The Album.[1][34]

Songs

The record opens with the pre-release single, "Pink Venom", a hip-hop based track that blends elements of traditional Korean instruments with EDM and pop-rap.[35] Lyrically, it expresses Blackpink's confidence and dual identity as both sweet and deadly and the group's growing international popularity.[36] "Shut Down" samples the classical composition "La Campanella", originally by Niccolò Paganini, mixed with hip hop hooks.[37] Longtime collaborator Bekuh Boom primarily wrote and produced the third track "Typa Girl",[38] a hip-hop and pop song with a strong 1980s sound that speaks "confidently" about being the "type" of person everyone wants and highlights "the potential of a different kind of music".[33]

Members Jisoo and Rosé participated in the writing process for the fourth track, the pop-rock, synth-pop[39] and new wave[34] "lush" love song[40] "Yeah Yeah Yeah",[41][42] which features retro synths in its arrangement and recalls 1980s music in its composition. Lyrically, the track is about the simultaneous confusion and excitement of falling in love with someone completely unexpected.[29] The song "rides on a jagged guitar riff with lavish flourishes of over-the-top synth-disco."[1] Park Jun-hee of The Star noted that "The disco-style tune that gives off '80s vibes enters the 50-second mark and sketches out a euphoric moment of young love and youthful energy. It reminds us of spending summer nights with a lover under the bright light of the moon".[43] Many critics compared its production to the group's 2020 single "Lovesick Girls".[39] Singer-songwriter Freddy Wexler contributed to the composition of the fifth track, "Hard to Love", as co-writer and co-producer,[44] performed by member Rosé as a solo.[45]The guitar pop[32] track is led by soft piano and a "vintage intro that contrasts with the powerful rhythm of the drop beat", building into a disco and pop-rock[39] sound with funk-inspired guitar and bass groove.[29][34] The lyrics talk about the honest but complex feeling of wanting to be loved by someone who is difficult to trust.[29]

Teddy Sinclair and Willy Sinclair co-produced the sixth track, "The Happiest Girl".[38] A downtempo piano ballad track characterized by grand piano instrumentals, the lyrics centers on the narrator's strong will to find happiness despite missing someone, using a "melancholic" melody to convey the desire for contentment.[33] The seventh track "Tally" is a midtempo pop song with elements of hip-hop and rock and "crunchy" guitar in the introduction.[34][46] The lyrics discuss positivity and the beauty of achieving life's goals. The song "embodies a free, yet elegant mood",[29] allowing the group to present their free spirit while speaking openly about the importance of being oneself.[33] The closing track "Ready for Love" is a pop song with "sparkling" EDM chorus and horn flares with the likes of a house-pop "euphoric" instrumental.[47][48][34] The song finds the group truly ready to leave their doubts behind and celebrate the future.[28] On Born Pink as a whole, ​Park noted that "All the members have moments to shine, infusing a fresh sound into Blackpink's musical vessel".[43]

Promotion and release

Born Pink was released worldwide on September 16, 2022, by YG Entertainment and Interscope Records. On the same day the group held a live stream broadcast on the group's official YouTube channel one hour before the release of Born Pink. During the broadcast, held on a large stage aligning with the concept of the second single "Shut Down", the members revealed a variety of behind-the-scenes stories of the music video filming, discuss their future activities, and introduce the new songs and sneak peeks into the Born Pink World Tour.[49] On the same day, Blackpink was interviewed on US radio stations Sirius XM and 102.7 KIIS FM as part of promotions for both "Shut Down" and the new album.[50] On September 19, they performed the single live for the first time on ABC's Jimmy Kimmel Live!.[51][52] From September 16 to 18, Spotify held an event called "Born Pink: The Pop-Up Experience" in Los Angeles to celebrate the new album's release,[53] where attendees had the opportunity to enjoy photographic moments selected by the members, buy exclusive Blackpink products directly in-store and receive an exclusive gift from Spotify and Blackpink.[54]

Artwork and packaging

Born Pink was released in three different physical formats—a box set version, a kit album, and a vinyl record—as well as digital download.[55] The box set version has pink, black, and gray variations, each with a packing box, 80-page page photobook, accordion lyrics sheet, photocards, postcards, two instant films and a sticker.[56] The kit album, which allows buyers to listen to the album on their smartphones, contains a set of twelve photo cards, lyric and credit sheet, and a random polaroid card.[57] The pink vinyl is special-edition is set to released on December 30, 2022.[58] A fourth physical format, called "digipacks", were announced on August 21, 2022; they come in four versions, one for each member, and was released on September 16.[59]

The album was reportedly made with Forest Stewardship Council-certified low-carbon eco-friendly paper, soybean oil ink, and eco-friendly coating. In addition, in its kit format, the disc is made of biodegradable plastic (PLA), and the plastic of the packaging and bag are made of ecological resin extracted from corn starch.[60]

Cover artwork

The digital cover art consists of two pink fangs that appear from the top against a white background. The group's name and album's title are shown under them in a grey font.[55]

Critical reception

Professional ratings
Aggregate scores
Source Rating
Metacritic 70/100[62]
Review scores
Source Rating
AllMusic 4/5 stars[34]
The Arts Desk 3/5 stars[63]
Clash 7/10[64]
Evening Standard 2/5 stars[65]
The Line of Best Fit 5/10[66]
NME 3/5 stars[39]
Pitchfork 6.5/10[2]
Rolling Stone 4/5 stars[1]
Sputnikmusic 2.7/5[40]
The Telegraph 4/5 stars[67]

Born Pink was met with generally favorable reviews from music critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream publications, the album received a weighted average score of 70 based on 9 reviews, indicating "generally favorable reviews".[62]

Rob Sheffield of Rolling Stone proclaimed it "the landmark pop album Blackpink were born to make" and praised the songs as "high-impact bangers and ferocious rock & roll anthems."[1] Park Jun-hee of The Korea Herald described listening to the album as "biting into a trick candy: You don’t know what they’ll bring out this time, but it'll always be a sweet surprise."[68] Vince Ferreras from CNN Philippines called the album as the group's most mature release to date and the one that shows the quartet's notable artistic growth the most.[69] The Telegraph's writer Emma Madden described Born Pink as a "sound of the biggest girlgroup on the planet" where they "marry the very best of Western pop music" with "a romantic, gleefully chaotic South Korean sensibility".[67] In her review for AllMusic, Neil Z. Yeung felt Born Pink "matures BlackPink with stronger production, more personal lyrics, and a bold conviction that cannot be contained".[34]

Pitchfork's Alex Ramos noted that rather than following in the steps of “Pink Venom” by experimenting, the rest of the album features "more of the same".[2] Writing for NME, Tanu I. Raj stated that on the album Blackpink treads the well-known thematic territory of pop music, but the imagery of "finding solace from heartbreak at the bottom of a bottle" or "boasting about being the type of girl you take to your 'mama house'" isn’t particularly novel.[39]

Commercial performance

On August 18, 2022, YG Entertainment confirmed that Born Pink surpassed 1.5 million pre-orders in six days,[70] followed by an announcement notifying that the album had sold over two million copies in pre-orders on August 25, making it the first album by a K-pop female act to achieve the milestone.[71] Following its release, Born Pink became the first album by a K-pop girl group to sell over one million copies on its first day on Hanteo, doing it in less than 12 hours.[72] Born Pink debuted at number one on the Circle Album Chart with 2,141,281 copies sold in less than two days of tracking and became the first album by a K-pop girl group to sell over two million copies.[73] The kit version of the album debuted at number four with 59,718 copies sold.[74] The album also topped the monthly Circle Album Chart, selling 2,457,206 copies as well as 60,000 copies of the kit version in the month of September.[75]

All eight tracks on the album collectively drew 371.5 million streams and sold 55,000 downloads worldwide and went on to debut in the top half of the Billboard Global 200 and the top-forty of the Global Excl. U.S. in the week ending September 22. Both "Pink Venom" and "Shut Down" peaked at number one on the Global 200 and Global Excl. U.S., making Born Pink the third album after Sour and Be to yield multiple Global 200 chart-toppers and the second after Be to yield multiple Global Excl. U.S. chart-toppers.[76]

File:Destiny Child at Super Bowl XLVII halftime show.jpg
Blackpink became the first girl group to simultaneously top the album charts in the United States and United Kingdom since Destiny's Child in 2001.

In the United States, Born Pink debuted at number one on the Billboard 200 with 102,000 album-equivalent units, including 75,500 pure album sales, 25,000 stream-equivalent sales (resulting from 37.49 million on-demand streams), and 1,500 track-equivalent sales. It became the first album by a female Korean act to top the chart and the first album by a female group to do so since Danity Kane's Welcome to the Dollhouse in 2008. The album also debuted atop the Top Album Sales chart with 75,500 copies sold, which comprised 64,000 CD sales and 11,500 digital sales, earning the seventh-largest sales week of any album in 2022.[77] Blackpink became the eighth all-female group in history to top the Billboard 200, following Diana Ross & The Supremes, The Go-Go's, Spice Girls, TLC, The Chicks, Destiny’s Child and Danity Kane.[78] In its second week, the album descended to number four with 40,000 album-equivalent units, including 26,000 pure album sales, making it the first album by a Korean female act to spend multiple weeks in the top five.[79][80] In the United Kingdom, Born Pink also became the first album by a K-pop girl group to reach number one on the UK Albums Chart.[81] It marked the first time a girl group simultaneously topped the album charts in the United States and United Kingdom since Destiny's Child's Survivor in 2001.[82] Born Pink also reached the top ten in Australia, Netherlands, France, Germany, Lithuania, Sweden and Norway.

Accolades

Awards and nominations for Born Pink
Organization Year Category Result Ref.
Genie Music Awards 2022 Album of the Year Pending [83]

Track listing

Born Pink track listing
No. Title Arrangement Length
1. "Pink Venom"  
  • 24
  • R. Tee
  • Ido
 3:06
2. "Shut Down"   24 2:55
3. "Typa Girl"   Dominsuk 2:59
4. "Yeah Yeah Yeah"  
  • R. Tee
  • Kush
  • Ido
 2:58
5. "Hard to Love" (Rosé solo)
  • 24
  • R. Tee
 2:42
6. "The Happiest Girl"  
  • 24
  • Nohc
 3:42
7. "Tally"   24 3:04
8. "Ready for Love"   24 3:04
Total length:
 24:30

Personnel

Charts

Sales

Region Certification Sales/shipments
China 729,949[113]
Japan 23,595[114]
South Korea 2,517,206[75]
United States 101,500[115]

Release history

Release dates and formats for Born Pink
Region Date Format(s) Label(s) Ref.
Various September 16, 2022
[116]
South Korea Kit YG [117]
France Cassette
  • YG
  • Interscope
Germany
Spain
United Kingdom
[118]
Japan September 21, 2022 CD
[119]
South Korea December 30, 2022 Vinyl YG [120]

See also

References

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  107. ↑ "Official Scottish Albums Chart Top 100". Official Charts Company.
  108. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  109. ↑ "Swedishcharts.com – Blackpink – Born Pink". Hung Medien.
  110. ↑ "Swisscharts.com – Blackpink – Born Pink". Hung Medien.
  111. ↑ "Official Albums Chart Top 100". Official Charts Company.
  112. ↑ Illegal name entered Blackpink/Blackpink/chart?f=305 "Blackpink – Chart history" Billboard 200 for Blackpink.
  113. ↑ Cumulative digital sales of Born Pink from China's major music platforms:
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  114. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  115. ↑ Cumulative sales for Born Pink:
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  116. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  117. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  118. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  119. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  120. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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