ChuChu TV

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ChuChu TV
150px
Origin Chennai, India
Website chuchutv.com
YouTube information
Channel
Years active 2013–present
GenreScript error: No such module "Detect singular". Edutainment
Subscribers 60.9 million[1]
Total views 41.7 billion[1]
Last updated: 07 January 2023

ChuChu TV is an Indian network of YouTube channels that creates edutainment content for children. The channel currently has 60 million subscribers,[2] which makes it the 8th most subscribed YouTube channel in India and 22nd globally. The channel has over 47 billion video views.[3] ChuChu TV consists of various animated 3D YouTube videos which often are based on traditional nursery rhymes with the incorporation of peppy music and a modern-day aesthetic for 4 to 6 year olds.

In 2014, the channel released "Phonics Song with Two Words" which has received over 3.4 billion views (making it the channel's 13th most viewed video[4]), and "Johny Johny Yes Papa" and 2 more videos with over 1 billion views as of January 2021.[5][6] In 2015, the channel released "Old MacDonald Had a Farm" which has received 1.1 billion views on YouTube.[7]

There are 12 other channels operated by the network that includes: ChuChu TV Hindi with 10 million subscribers, ChuChu TV Bedtime Stories with 2.6 million subscribers, ChuChu TV Tamil with 4.94 million subscribers, ChuChu TV Bangla with 5 million subscribers, ChuChu TV Telugu with 957 thousand subscribers and ChuChu TV Surprise Eggs with 7.2 million subscribers. On January 6, 2021, the subscribers of all the channels were combined with the official channel ChuChu TV, as a result giving them 10 million subscribers, in a second and another 3 million in a second on the next day.[8]

History

ChuChu TV's founder, CEO, and director — Vinoth Chandar — posted the channel's first video on YouTube, basing the main character ChuChu on his three-year-old daughter. The first video, titled "Chubby Cheeks", received over three hundred thousand views in two weeks. After the video's success, Chandar decided to invest in his channel and convinced his partners Krishnan, Ajith Togo, Subbiramanian, and Suresh to join the venture. Late in October 2015, another YouTube channel called ChuChu TV Surprise was launched to cater to kids who are 4–6 years old, which has since received an encouraging response globally with over 2 billion views and 5 million subscribers at present.[9][10] One-third of ChuChu TV's viewers come from the United States and India. ChuChu TV has about 200 employees.[11]

Merchandising

In 2016, ChuChu TV announced a partnership with DreamTheatress for the purpose of licensing and merchandising. The merchandise revolves around categories like Toys, Games, Apparel, Homeware, and Publishing. The products are expected to release in July 2018; the launch starting from India, thereby making its way to Asia, Europe, and the U.S.[12]

Awards

ChuChu TV has since been awarded Ten YouTube "Silver Play Buttons", for gaining over 100,000 subscribers on its channels, Six YouTube "Gold Play Buttons", for its channels crossing over 1,000,000 subscribers, and One "Diamond Play Button", for surpassing 10 million subscribers on the channel "ChuChu TV Nursery Rhymes & Songs".[13][14] The brand has achieved 'Silver Play Button' for its main channel and its 9 sub-channels namely: Surprise, Spanish, Portuguese, Funzone, Storytime, French, Hindi, Tamil and Bangla. Also, their Spanish, Portuguese, Surprise, Hindi, Funzone, and Nursery Rhymes channels received a "Gold Play Button" for crossing 1,000,000 subscribers.[15][16]

Apps

ChuChu TV has its AVOD streaming app "ChuChu TV Lite" on the App Store and Google Play. ChuChu TV launched the Pro version of its app on 13 November 2017.[17] "ChuChu TV Pro" is an SVOD app available on the App Store and Google Play which enables users to download and watch videos offline. The ChuChu TV Pro app also has hundreds of learning activities and games for toddlers.

Other platforms

ChuChu TV is also available on Netflix, YouTube Kids, Roku, and Amazon Prime Video in India, USA, and UK.[18][19][20]

References

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