Coffee World

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Coffee World Restaurant
Wholly owned subsidiary
Industry Restaurants
Founded Bangkok, Thailand (1997)
Headquarters Geneva, Switzerland
Key people
 Fred Mouawad (Founder & Executive Chairman), Joseph Cherian (GFA Global CEO)
Products Frappe, Coffee, Waffles (CWR Thai, International, Fusion)
Parent Global Franchise Architects
Website coffeeworld.com

Coffee World is a premium specialty coffeehouse that provides a wide range of hot and iced coffee as well as ice-blended beverages, waffles, wraps and signature deserts in hundreds of outlets scattered across India, Bangladesh, Thailand, Indonesia, China, and Sudan.[1]

Coffee World is a brand of Global Franchise Architects (GFA), a Geneva Switzerland-based company that builds, operates, and franchises a select portfolio of specialty food service brands. GFA is part of the Synergia One Group of Companies; a diversified group that consists of companies founded by serial entrepreneur Fred Mouawad and includes the 122-year-old family jewelry business Mouawad.

Coffee World currently has two formats: the original Coffee World shops and the Coffee World Restaurant which offers full table service and a menu of over 100 items featuring local, international, and Asian-fusion cuisine.

All Coffee World stores and Coffee World Restaurants are designed by Itorama[2] and built by Interbuild Solutions,[3] two companies that are part of the Synergia One Group.

History

Fred Mouawad launched the first Coffee World store in Bangkok, Thailand in 1997. By 2004, Mouawad bought out the shares held by his equity partners and formed GFA. Today, Coffee World has expanded to over 100 stores in Bangladesh, China, Indonesia, India, and Thailand.[4]

In 2012, Coffee World launched Coffee World Restaurant as a separate service format that provides a contemporary dining experience to Thailand with over 100 Thai, international, and fusion cuisine dishes to choose from.[5]

Coffee World and Coffee World Restaurant

Operations

Bangladesh

In 2005, Coffee World opened its doors in Bangladesh[6] with its halal menu. Most outlets are co-branded with Pizza Corner or Book Express while some are located inside ETC Department Stores (the local franchisee of the Coffee World and Pizza Corner brand in the country). Unlike their Indian counterparts, they serve beef-related products in all three outlets in Dhaka. ETCETERA Bangladesh Pte Ltd is the master franchise partner of Coffee World in the country.

Current Locations

  • Coffee World: Dhanmondi (Gemcom, Dhaka)
  • Coffee World: Baridhara (GP House, Dhaka)
  • Coffee World: Uttara (RAK Tower, Dhaka)
  • Coffee World: Banani (Chandiwala Mansion, Dhaka)

Every year during the Muslim holy month of Ramadan there are special Iftar offers. Usually, products are offered at almost half the price for two hours starting from Iftar.

China

Expansion into the Chinese market saw the opening of five Coffee World outlets on Hainan Island, particularly in the capital city of Haikou and the tourist district of Sanya. Emperor Food Franchise Concepts Ltd opened the first Coffee World outlets in China on Hainan Island in 2007. (www.emperorfoods.cn)

Current Locations

  • Coffee World: Haida (West 5th Road, Haikou)
  • Coffee World: CW Lighthouse (Binjiang Coast Business Street, Haikou)
  • Coffee World: Crowne Plaza (Sanya City)
  • Coffee World: Dadonghai Beach (Herton Seaview Hotel 1st floor) Sanya City

Indonesia

Coffee World has several locations in Jakarta through their franchise partner Global Flavours.

Current Locations

India

Coffee World operations in the Indian subcontinent are concentrated in the booming cities of Bangalore, Chennai, Hyderabad, Kolkata, and now Delhi.[7]

Current Locations

  • Coffee World: Enclave Mall (Alipore Road, Kolkata)
  • Coffee World: Bally High (Ballygunge Park Road, Kolkata)
  • Coffee World: South City Mall (Prince Anwar Shah Road, Kolkata)

Sudan

In Khartoum, Coffee World has a franchise outlet near the Sudanese French Bank and the Italian Embassy.[8]

Current Location

  • Coffee World: Khartoum (Khartoum 2 Road, Khartoum)

Thailand

With the first Coffee World opening in Bangkok in 1997,[9] the brand quickly expanded and were soon operating across the city and eventually spread out to other provinces in Thailand like Chon Buri, Pattaya, Nakhon Ratchasima, Khon Kaen, Chiang Mai, Chiang Rai, Ko Samui, Nonthaburi, Pathum Thani, and Phuket.

Current Locations

See also

References

  1. ↑ Coffee World - Where the World Meets. Retrieved 2012-10-4.
  2. ↑ Itorama. Retrieved 2012-10-24.
  3. ↑ Interbuild Solutions. Retrieved 2012-10-24.
  4. ↑ Global Franchise Architects - Store Locations. Retrieved 2012-10-4.
  5. ↑ GFA revs up new business model with the launch of Coffee World Restaurant. Retrieved 2012-10-4.
  6. ↑ Coffee World is back. The Daily Star. Retrieved 2012-11-9.
  7. ↑ Coffee World, a swiss café chain is in Delhi now. India PR Wire. Retrieved 2012-11-9.
  8. ↑ New in Khartoum. Sudan Forum. Retrieved 2012-11-9.
  9. ↑ GFA Expands into Thailand. Bangkok Business Brief. Retrieved 2012-11-1.

External links

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