DigiTour Media

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DigiTour
Genre pop, rock, alternative rock, hip hop
Location(s) United States, Canada, United Kingdom
Years active 2010–present
Founded by Meridith Valiando Rojas, Christopher Rojas
Attendance 2011: 3,500
2012: 6,000
2013: 18,000
2014: 110,000
2015: 300,000
Website
thedigitour.com

DigiTour Media is a touring and social media festival production company, known for producing the world's first social media tour.[1] DigiTour events are held in venues such as theaters, amphitheaters, and parking lots or fields upon which the stages and other structures are erected. The tour began as a showcase for social media stars from YouTube, but its roster of performers has now expanded to include Vine, Twitter, and Instagram stars as well as traditional pop music stars.

Overview

DigiTour Media produces live events and unique content that features some of the most popular acts on YouTube.[2] DigiFest NYC, a full-day festival property owned by DigiTour, is typically held on the first Saturday of June in New York City.[3] Many of the acts at DigiTour events do not get their music played on the radio yet continually sell out DigiTour's multiple events with their tens of millions of fans.[4]

DigiTour has secured multiple brand sponsorships from companies such as Intel, Google, Sony, and Gibson.[5] On May 15, 2014, the company announced strategic investments from Ryan Seacrest and Advance Publications, parent company of Conde Nast.[6]

History

DigiTour Media was founded in 2010 by music executive Meridith Valiando Rojas and multi-platinum music producer Christopher Rojas.[7] DigiTour has produced over 70 events as of 2013,[8] including all-day festivals, which feature 40–80 artists, as well as month-long tours.[9]

The first DigiTour took place in 2011 and was sponsored by YouTube.[10] The 27-city tour began with a multi-camera livestream at the Google Headquarters in Mountainview, California, on April 8, 2011.[10] The 2011 tour's roster of performers had 6 million combined YouTube subscribers and 1 billion combined YouTube views.[11] Pop musician Britney Spears attended the opening night of the tour at the El Rey Theater.[12]

The second DigiTour took place in 2012 and traveled to 18 cities including Los Angeles, Las Vegas, Orlando, Toronto, and New York City.[13] DigiTour 2012's roster of performers had 10 million combined YouTube subscribers and 2 billion combined YouTube views.[11]

The first DigiFest took place on June 1, 2013, at Terminal 5 in New York City and was headlined by Pentatonix and Allstar Weekend.[3] The DigiFest roster included over 14 million combined YouTube subscribers and over 3.5 billion YouTube views.[8]

DigiTour 2013 showcased the most popular British YouTube personalities. Over 11,000 fans attended shows in Chicago, Toronto, Philadelphia, and New York.[14]

DigiFest LA took place on December 14, 2013, and was dubbed the largest YouTube music festival by Just Jared.[15] The event featured over 50 performances and was headlined by rapper Hoodie Allen.[16] Teen actors Bella Thorne, Madison Pettis, Blake Michael, and Jake Short also made on-stage appearances, with James Maslow of Big Time Rush and Darren Criss of Glee in attendance.[17][18]

Nearly 100,000 fans attended DigiTour events in the United States, Canada, and Europe in 2014.[19]

Notable performers

Notable DigiTour and DigiFest entertainers include:

References

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External links

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