Fruition

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Fruition
Industry Advertising & Marketing
Founded 2000
Founder Brad Anderson
Headquarters Denver, USA[1]
Key people
 Brad Anderson (CEO)[2]
Products Google penalty checker,[3] Site analyzer
Services SEO, SEM, Branding, Internet Marketing[4][5]
Website fruition.net

Fruition is a full service digital marketing agency based in Denver, Colorado that provides web design & development and Internet marketing services to multiple international corporations.[6][7] The company is also known for its Google Penalty Checker tool.[8][9][10][11]

History

Founded in 2000[12] by current CEO Brad Anderson,[2] Fruition initially began as an SEO company. It later expanded to the larger niche of digital marketing.[12] The company's core services now include SEO, website development & design,[13] app development, digital marketing, and brand & reputation management.[4][5] Fruition was first trademarked in 2002, and registered with the World Intellectual Property Organization in 2007.[14]

Google Penalty Checker

In 2013, Fruition released its Google Penalty Checker tool, which has notably been the subject of multiple news reports.[9][10][11][15][16][17] It is a proprietary tool that uses statistical analysis and third-party data to determine if a website had been hit by a Google penalty, as well as which particular update caused it.[18][19] Once the tool is granted access to a Google Analytics account,[10][20] it uses algorithms involving bounce rates, organic traffic, new vs. repeat visits, and page views, among other data, to evaluate a possible Google penalty[3][9][16][17] due to a recent update.[11] It provides a graph of all the updates and the percentage of their effect on the site.[10] The tool is free for up to two sites, after which pricing is applicable.[9][20]

The tool has been noted to be beneficial for businesses that do not stay up to date with Google updates.[11]

References

  1. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  2. ↑ 2.0 2.1 Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ 3.0 3.1 Lua error in package.lua at line 80: module 'strict' not found.
  4. ↑ 4.0 4.1 Lua error in package.lua at line 80: module 'strict' not found.
  5. ↑ 5.0 5.1 Lua error in package.lua at line 80: module 'strict' not found.
  6. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  7. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  8. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  9. ↑ 9.0 9.1 9.2 9.3 Lua error in package.lua at line 80: module 'strict' not found.
  10. ↑ 10.0 10.1 10.2 10.3 Lua error in package.lua at line 80: module 'strict' not found.
  11. ↑ 11.0 11.1 11.2 11.3 Lua error in package.lua at line 80: module 'strict' not found.
  12. ↑ 12.0 12.1 Lua error in package.lua at line 80: module 'strict' not found.
  13. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  14. ↑ http://www.wipo.int/branddb/en/showData.jsp?ID=MAD_ACT.0936511
  15. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  16. ↑ 16.0 16.1 Lua error in package.lua at line 80: module 'strict' not found.
  17. ↑ 17.0 17.1 Lua error in package.lua at line 80: module 'strict' not found.
  18. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  19. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  20. ↑ 20.0 20.1 Lua error in package.lua at line 80: module 'strict' not found.

External links

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