Intex Technologies

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Intex Technologies (India)
Limited Company
Industry Telecommunications, Consumer Electronics
Founded 1996; 28 years ago (1996)
New Delhi India
Founder Mr. Narendra Bansal
Headquarters New Delhi, India
Area served
 Worldwide
Key people
 Keshav Bansal, Director
Products Mobile phones, Smartphones, Washing machines , LED televisions, Audio Equipment
Revenue Increase ₹4,000 Cr (USD$ 600 Million) [1]
Website http://www.intex.in

Intex Technologies, founded in 1996, is an Indian smartphone, consumer durables and IT Accessories manufacturer. Intex is headquartered in New Delhi, India.[2][3]

Intex manufactures Smartphones, IT accessories and consumer electronics durables.[4]

Intex is an ISO 9001:2008 certified company. It has a portfolio of more than 15 product categories ranging from mobile handsets, wearable devices, home theatre solutions, multimedia speakers, and DVD players, LED / LCD TVs, induction cookers, washing machines and more.[5][6][7][8]

India's first Firefox OS powered mobile phone, Intex Cloud FX, was launched by Intex.[9] [10] India's First Linux-based Sailfish OS powered mobile phone, the Aqua Fish is announced to be released during the first quarter of 2016[11] after introducing it during World Mobile Congress 2016 at Barcelona in Spain.

History

Intex Technologies (India) Ltd. was incepted in the year 1996 by Mr. Narendra Bansal, the founder and CMD of Intex Technologies. It started in 1990s with trading of Audio and Video cassettes. In 1993 International Impex was formed which dealt in floppy disks, ethernet cards and other accessories. In 1996, Intex Technologies was formed. The name came from International Impex, the first company of Mr. Narendra Bansal. By 2000, Intex introduced multimedia speakers and expanded its business outside Delhi. Overall company's turnover reached 32 Crores by 2003. By 2006 consumer electronics, with offerings like DVD players, LED/ LCD TVs, induction cookers, home theatre solutions were introduced to the business. Intex technologies started its mobile phone business in the year 2007.[12]

Intex Technologies achieved a turnover of Rs 4000 crore in FY14-15.[13]

Intex has signed up with Mukesh Ambani-led Reliance Jio Infocomm to supply 4G handsets. These handsets will be enabled with voice over LTE feature. [14]

R&D and Manufacturing

The company has Centre for Research and Development in India and China. Intex's manufacturing domain comprises factories in India and China manufacturing various products. [15]

Distribution and Global Presence

Intex has 29 branches - stock and sales offices, a distribution network comprising 1100+ distributors and 80,000+ dealers spread across the country. Products are also available at more than 250 dedicated counters of reputed chains of hyper markets and specialty stores across the country, on TV shopping channels and e-commerce sites. [16] Intex has a Pan-India network of sales and service centers comprising 29 branches and over 900 service touch points. [17] [18] Intex has a global presence with its products available in more than 90 countries. [19] [20] [21]

Awards and Accreditations

Intex Technologies in November 2015 became India's No. 1 mobile handset brand. [22]

Retail Excellence Award 2016 Intex Smart World bagged two awards for ‘Innovative Retail Concept of the Year’ and ‘Impactful Retail Design & Visual Merchandising’. [23]

Mobility Excellence Award 2015 - New Delhi
- Intex claimed top three honors at the first edition of Mobility Excellence Awards 2015.
- Intex CLOUD FX was selected as the Best Firefox Smartphone by Jury for being Asia’s first Firefox & India’s lowest priced smart phone [24]

Mobby's Award 2015 - New Delhi
(MOBBY’S Awards (Awards for Excellence in Mobile Entertainment & Digital Technology) - 2015 BEST USE OF SOCIAL MEDIA IN MARKETING [25]

Advertising campaigns

From 2013, Bollywood actor Farhan Akhtar was contracted as a brand ambassador of Intex.[26]

Intex, in the year 2014 also appointed leading superstar of Kannada film industry, Sudeep as its new brand ambassadors for better association with South Indian customers [27]

In August 2015, Telugu Superstar Mahesh Babu was roped in as a brand ambassador with the launch of a new Intex smartphone Intex Aqua Trend. [28]

Suriya, Tamil superstar was roped in by Intex as a brand ambassador for Tamil Nadu, in August 2015. [29]

Sponsorships

Intex was principle broadcast sponsor for 2015 Indian Premier League (IPL) on Sony Network. [30]

Products

iRist July 2015, With the launch of iRist, Intex became the first Indian smartphone player to launch an Android-based smartwatch in India. Intex iRist, weighs 83 grams, comes with a 1.56-inch sapphire glass screen with a 240 X 240 resolution. It has 1.2Ghz dual-core processor and 512 MB RAM, the smartwatch supports 3G SIM and offers standalone calling feature. It runs on Android KitKat 4.4.2. It has in-built Playstore app and GPS. It sports a 5.0 MP camera. Intex iRist has 4GB internal storage that can be expanded up to 32 GB. It has standby time of up to 200 hours and a talk time of up to 4 hours. [31] [32]

Intex Aqua Fish Is the first Sailfish OS smartphone in India and the first Sailfish OS device by Intex.

Intex Aqua 4G+ It is the first 4G smartphone by Intex. It runs on Android Lollipop 5.0, 5-inch HD display, 1.3 GHz quad-core MediaTek MT6735 processor with 2GB of RAM, 16 GB of inbuilt storage.[33] [34]

References

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