Mamonde
| File:MamondeLogo.jpg
Mamonde logo
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| Headquarters | Seoul, South Korea |
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Area served
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Worldwide |
| Products | Skincare |
| Parent | Amore Pacific |
| Website | http://www.mamonde.co.kr/ |
Mamonde (Hangul: 마몽드) is a South Korean skincare and cosmetics brand owned by Amore Pacific.[1]
Mamonde was launched by Amore Pacific in 1991.[2] The brand name comes from Ma Monde which is a combination of the words My and World in French.[3]
History
Amore Pacific, one of the largest cosmetics companies in South Korea, created Mamonde in 1991.[2]
In 2005, Mamonde was launched in China.[2][4] By July 2013, its products are sold at 900 department stores and over 2,500 cosmetics stores in 270 cities in China.[5]
On July 12, 2013, Mamonde opened its flagship store in Myeong-dong.[6] In the same month, Mamonde was launched in Thailand.[7]
Products
Mamonde has a wide range of makeup and skin care products. They use flowers such as camellia, lotus and jasmine as ingredients for their products.[8] Their products include the Age control ultra repair cream,[9] Advanced Self Control Massage Cream, Rose Water Toner, Soft Bloom Makeup Base and the Total Solution Moisture Cream.[10][11]
Spokespersons and models
In 2011, actress Han Ji-min was chosen as the new endorser of Mamonde.[12] In the same year, Super Junior's Choi Siwon became Mamonde's first male endorser.[13]
In March 2012, Girls' Generation's Kwon Yuri joined Siwon as a main model of Mamonde.[14]
On April 2, 2014, actress Park Shin-hye became the new face of Mamonde.[15]
References
- ↑ http://en.amorepacific.com/brand/brand_mamonde.jsp
- ↑ 2.0 2.1 2.2 http://www.mamonde.co.kr/ko/brand/brand-history.html
- ↑ http://www.mamonde.co.kr/ko/brand/brand-concept.html
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External links
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