Mastering the Universe
| File:MasteringTheUniverse.jpg | |
| Author | Roger Sweet & David Wecker |
|---|---|
| Country | United States |
| Language | English |
| Genre | Non-fiction |
| Publisher | Emmis Books |
|
Publication date
|
July 11, 2005 |
| Media type | Print (Paperback) |
| Pages | 240 pages |
| ISBN | 1-57860-223-8 |
| OCLC | 59712548 |
| 688.7/2 22 | |
| LC Class | NK4894.3.H46 S94 2005 |
Mastering the Universe: He-Man and the Rise and Fall of a Billion-Dollar Idea is a 2005 book by Roger Sweet and David Wecker that recounts Sweet's work behind the scenes of the corporate culture of the 1980s American toy industry.
Description
Sweet (with his co-author and nephew David Wecker) details the creation of the Masters of the Universe toy line, its rise to immense popularity and then dizzying crash in which profits fell from a peak of $400 million in United States sales alone in 1986 to a mere $7 million in 1987. The book is primarily a view of the corporate workplace side of creating Masters of the Universe, but details very little of the conceptual process behind inventing the individual Masters of the Universe characters and products.[1]
References
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
| He-Man series | |
|---|---|
| She-Ra series | |
| Films | |
| Characters |
|
| Locations | |
| Miscellaneous | |
| Video games | |
<templatestyles src="Asbox/styles.css"></templatestyles>
 |
This article about a book on a company or brand is a stub. You can help Wikipedia by expanding it. |
