Overwaitea Food Group
| Subsidiary | |
| Industry | Supermarket |
| Founded | British Columbia, 1915 |
| Headquarters | Langley, British Columbia, Canada |
|
Key people
|
Jim Pattison |
| Products | Western Family Western Classics Good and Kind Value Priced |
| Revenue | not reported (private company) |
| Parent | Jim Pattison Group |
| Slogan | So much more in store. |
| Website | www.owfg.com |
The Overwaitea Food Group is an operator of supermarkets, based in Langley, British Columbia, Canada. It is owned by the Jim Pattison Group.
On March 8, 1915, Robert C. Kidd purchased a store at 746 Columbia Street in New Westminster, British Columbia. He developed several innovative merchandising techniques to attract customers to his store including odd-penny pricing and selling 18 ounces of tea for the price of a pound. The store was soon known as the "over-weight tea" store. When Kidd opened his second store, he decided to call it "Overwaitea".
As of August 2015 the Overwaitea Food Group owns and operates 145 grocery stores in B.C. and Alberta under six different brand names. OFG will be opening 4 stores in Saskatchewan and 3 stores in Winnipeg, Manitoba in 2016.
In February 2014, it was announced that Overwaitea would purchase 15 stores from Sobey's, 3 in Alberta and 12 in British Columbia. The stores purchased were under the Safeway, Thrifty Foods and Sobey's banners and all will convert to become Save-On-Foods stores.[1] It was also announced that Overwaitea would convert 11 Pricesmart Foods locations to the Save-On-Foods brand.[2]
OFG employs over 15,000 team members as of August 2015.
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