Perrier

From Infogalactic: the planetary knowledge core
Jump to: navigation, search

<templatestyles src="Module:Hatnote/styles.css"></templatestyles>

For other uses, see Perrier (disambiguation).

Lua error in package.lua at line 80: module 'strict' not found.

Perrier
File:Perrier logo.svg
Country France
Source Serra da Mantiqueira - Brazil
Type sparkling
pH 5.46
Calcium (Ca) 147.3
Chloride (Cl−) 21.5
Bicarbonate (HCO3) 390
Fluoride (Fl) 0.12
Magnesium (Mg) 3.4
Nitrate (NO3) 18
Potassium (K) 0.6
Sodium (Na) 9
Sulfates (SO4) 33
TDS 475
Website http://www.perrier.com
All values in milligrams per liter (mg/l)

Perrier /ˈpɛri.eɪ/ (French pronunciation: ​[pɛʁ.je]) is a French brand of natural bottled mineral water captured at the source in Vergèze, located in the Gard département. Perrier is best known for its naturally occurring carbonation, distinctive green bottle, and higher levels of carbonation than its peers.

About

The spring is naturally carbonated. Both the water and natural carbon dioxide gas are captured independently. The water is then purified, and in the bottling process, the carbon dioxide gas is re-added so that the level of carbonation in bottled Perrier matches that of the Vergèze spring.[1][2]

Perrier is available in 750ml, 330ml, and 200ml glass bottles in Europe, as well as in 330ml cans. In other markets, the 250ml can is also available. Perrier bottles all have a distinctive 'teardrop' shape and are a signature green color. In August 2001, the company introduced a new bottling format using polyethylene terephthalate to offer Perrier in plastic, a change that was researched for 11 years[citation needed] to determine which material would best help retain both the water's flavor and its purported "50 million bubbles."

Perrier comes in several flavors: Natural, Lemon, and Lime have been in market for many years, and in 2007, Citron Lemon-Lime and Pamplemousse Rose (Pink Grapefruit) flavors debuted in the United States. In 2015, a Green Apple flavor was launched in France as well as the US.

Since 2002, new varieties of Perrier have been introduced in France, for example, Eau de Perrier is less carbonated than the original, and comes in a blue bottle. Perrier Fluo comes in flavors such as ginger-cherry, peppermint, orange-lychee, raspberry, and ginger-lemon.

Perrier and competitor San Pellegrino are owned by the Nestlé Corporation.

History

File:Perrier - 750 ml.JPG
750 ml bottle of Perrier

The spring in Southern France from which Perrier is drawn was originally known as Les Bouillens. It had been used as a spa since Roman times. Local doctor Louis Perrier bought the spring in 1898 and operated a commercial spa there; he also bottled the water for sale. He later sold the spring to St.John Harmsworth, a wealthy British visitor. Harmsworth was the younger brother of the newspaper magnates Lord Northcliffe and Lord Rothermere. He had come to France to learn the language. Dr. Perrier showed him the spring, and he decided to buy it. He sold his share of the family newspapers to raise the money. Harmsworth closed the spa, as spas were becoming unfashionable. He renamed the spring Source Perrier and started bottling the water in distinctive green bottles. The shape was that of the Indian clubs, which Harmsworth used for exercise.[3][4]

Harmsworth marketed the product in Britain at a time when Frenchness was seen as chic and aspirational to the middle classes. It was advertised as the Champagne of mineral water. (There is a champagne by the name of Laurent Perrier but there is no connection.) Advertising in newspapers like the Daily Mail established the brand. For a time, 95% of sales were in Britain and the U.S.

Perrier's reputation for purity suffered a blow in 1990 when a laboratory in North Carolina in the United States found benzene, a carcinogen, in several bottles. Perrier stated that it was an isolated incident of a worker having made a mistake in the filtering procedure and that the spring itself was unpolluted. The incident ultimately led to the worldwide withdrawal of the product, some 160 million bottles of Perrier.[5][6]

From 1981 to 2005, the company sponsored an annual comedy award in the United Kingdom, the Perrier Comedy Award, also known as "The Perriers". In 2006 it was announced that Perrier would no longer sponsor the award, which was renamed the "if.comedy awards", after its new sponsor, Intelligent Finance.[7]

In 1992, Perrier was bought by rival Nestlé, one of the world's leading food and drink companies.[8]

In 2004, a crisis erupted when the Nestlé group, owner of Perrier, announced a restructuring plan for Perrier. In 2005, Perrier was ordered to halt restructuring, because of a failure to consult adequately with staff.[9]

In 2013, Perrier celebrated its 150th anniversary by launching a limited edition series of bottles inspired by Andy Warhol.[10]

Distribution

As of January 2013, Perrier is available in 140 countries.[11]

Advertising

In 2015 a Perrier cinematic commercial was created by Ogilvy & Mather[12]

See also

Notes

  1. ↑ Perrier Group of Canada Inc. v. Canada [1995] F.C.J. No.1571
  2. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  4. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  5. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  6. ↑ White, Michael; A Short Course in International Marketing Blunders: Mistakes Made by Companies that Should Have Known Better, 3rd Edition; World Trade Press 2009; chapter 1
  7. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  8. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  9. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  10. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  11. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  12. ↑ Lua error in package.lua at line 80: module 'strict' not found.

Further reading

  • Lua error in package.lua at line 80: module 'strict' not found.

External links

Retrieved from "https://infogalactic.com/w/index.php?title=Perrier&oldid=2779924"