Pure Michigan
Pure Michigan began as an advertising campaign launched in 2006[1] by the state of Michigan, featuring the voice of actor and comedian Tim Allen.[2] The Pure Michigan campaign, which aims to market the state of Michigan as a travel and tourism destination, received state and international attention beginning in 2008[3][4][5][6][7] when Michigan Governor Jennifer Granholm approved $45 million in additional funding for the Pure Michigan campaign from the 21st Century Jobs Trust Fund.[8] The unprecedented tourism fund amount for the state allowed the Pure Michigan campaign to be broadcast on a national level beginning in March 2009.[5] Annual funding for fiscal 2014 was $29 million.[9]
Pure Michigan also refers to the brand created by Travel Michigan and embodied by the organization's website. The site was relaunched in March 2008 to support the Pure Michigan brand.[10] Travel Michigan is itself a division of the Michigan Economic Development Corporation, a state-funded economic development corporation founded in 1999 to support the economic development of Michigan.[11] Campaign commercials and radio announcements depict Michigan as adventurous and rustic.
In August 2012, Secretary of State Ruth Johnson unveiled new license plates using the Pure Michigan logo. [12] These plates were released to the public in April 2013.[13] The logo is also used on retail projects sold in the state.[14] At the end of 2014, legislation signed by Governor Rick Snyder extended the branding to the state's heritage route program, renaming them Pure Michigan Byways.[15][16]
See also
References
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