Tala Raassi
Tala Raassi' is an Iranian-American Fashion Designer born in Maryland, USA and raised in Tehran, Iran. When Tala Raassi turned sixteen she attended her Sweet 16 at a friends house wearing a mini skirt. It was not long before the party was raided by the religious police and she and her friends faced the punishment of five days in jail and forty lashes.[1] In 2000 right after the punishment, Raassi moved back to the USA where she currently lives.[2]
After moving to the States and studying fashion marketing, Raassi opened a high-end boutique in Washington DC where she oversaw all aspects of business from construction, buying, and merchandizing to finance and payroll. While shopping for her boutique in São Paulo, Brazil during fashion week, Raassi became inspired to design her own line of swimsuits, Dar Be Dar. Raassi later left the store and started traveling the world to find the best fabrics, manufactures, and suppliers ultimately selecting Medellin, Colombia for production.[3]
Since its inception Raassi’s line, Dar Be Dar, has sponsored the Washington Wizards Dance Team and was the official swimwear sponsor for the Miss Universe 2010 pageant.[4] Dar Be Dar, means door to door in Raassi’s native language, Persian. In slang it means someone that is all over the place. “It represents me as a designer, because I had to go door to door to figure out the process of starting a fashion business.”[5]
In 2012, Raassi was called “One of the Most Fearless Women in World” by Newsweek Magazine.[6] Tala Raassi has stated she "aims to celebrate the beauty of the women’s body through her designs and empower women all around the world to follow their dreams." For Tala Raassi, “fashion is freedom.”.[7]
References
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External links
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