TrueCar

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TrueCar
Public
Traded as NASDAQ: TRUE
Industry Technology
Founded 2005
Headquarters Santa Monica, California
Products Pricing and information for new and used cars
Number of employees
 500
Website http://www.truecar.com

TrueCar, Inc. is an automotive pricing and information website for new and used car buyers and dealers. TrueCar is paid by dealerships. The company gives buyers information on what others have paid for cars, upfront pricing, and access to a network of TrueCar Certified Dealers. TrueCar reports its users have purchased more than 2 million cars from dealers in its network. The company is headquartered in Santa Monica, California,[1] and its network includes more than 10,000 new and used automobile dealers across the United States.[2][3] In November 2015, Chip Perry was named Chief Executive Officer [4] and President.

Technology

TrueCar's "massive up-to-the-minute database of selling prices" is an example of big data at the petabyte level and is run on Apache Hadoop.[5]:1

History

TrueCar was originally incorporated under the name "Zag.com Inc." in Delaware in February 2005. Scott Painter, along with several co-founders, including Tom Taira and Jim Nguyen operated the business primarily as a provider of “white-labeled” auto-buying programs for affinity groups. Within the Zag.com environment, the concepts of price confidence using data and analytics presented in an easy-to-digest form was incubated and launched in a separate company, TrueCar.com. The TrueCar concept involved gathering data from a number of different sources in order to compile updated vehicle prices for consumers in an attempt to enhance Zag.com's services.[6][7] Ultimately, the two entities were combined to form TrueCar, Inc.

In 2010, CNNMoney.com named TrueCar.com one of the “20 best web sites” to help individuals make financial decisions.[8] TrueCar ranked 11th on the L.A. Business (LAB) annual list of the 100 Fastest Growing Private Companies in Los Angeles,[9] and Inc. Magazine ranked TrueCar on its 2010 list of Fastest Growing Companies in America.[10]

In January 2011, TrueCar released ClearBook.com, a used vehicle index that analyzes the used car market.[11] The website provides consumers with prices based on market data.[11][12]

In August 2011, TrueCar raised $200 million in debt and equity financing, and purchased ALG – a company that provides information on future residual values of vehicles – for an estimated $83 million.[13] TrueCar later hired Larry Dominique, former vice president of product planning at Nissan, to run its ALG business and work with auto manufacturers.[14] Additional 2011 deals included the acquisition of News Corp-backed Honk.com in May[15] and the September purchase of CarPerks, an employee car-buying program operator.

In late 2011, TrueCar launched a television advertising campaign with commercials promoting its services.[16] Shortly thereafter, TrueCar faced backlash from the automotive industry,[17] when several state agencies and regulators notified TrueCar that its practices were noncompliant with some state laws.[18][19] In response to those notices, TrueCar worked with state regulators to overhaul its pricing structure,[16] and moved from a pay-per-sale model to a subscription model for dealers in some states.[20] TrueCar then formed a National Dealer Council[21][22] with 20 members representing 281 franchise dealerships.[21]

In 2013, about 400,000 vehicles were sold from TrueCar and TrueCar Certified Dealers.[citation needed] In 2014, more than 610,000 new and used vehicles were purchased at TrueCar Certified Dealerships. TrueCar had a hand in 3.9% of U.S. new car retail sales in 2014.[23] As of October 2015, TrueCar had more than 10,000 dealerships in its network.[3]

In February 2014, TrueCar acquired the domain True.com, using the site for brand expansion and as an umbrella domain name.[24] On May 16, 2014, TrueCar became a publicly traded company and is listed on the NASDAQ under the ticker, NASDAQ: TRUE.[25] TrueCar successfully completed a secondary offering in November 2014 worth approximately $125 million.[2]

TIME named TrueCar.com one of the 50 best websites of 2014.[26] TrueCar's mobile site ranked highest among third-party automotive sources in the JD Power and Associates [27] 2015 Automotive Mobile Site Study.

On August 6, 2015, it was announced that Painter would step down as CEO of TrueCar by the end of 2015.[28] Perry replaced him as of Dec. 15, 2015. [29]

Venture capital investments

In its 2008 Series A round of venture funding, TrueCar raised $2.8 million from Zag’s original investors.[6][30][31] It received $8.1 million in Series B investments from Capital One and Anthem Venture Partners[32] and TrueCar raised another $35.5 million in 2010.[30]

In September 2011, TrueCar raised $200 million in funding from USAA, GRP Partners, Keating Capital, Silicon Valley Bank and Capricorn Investment Group.[30][33]

Truecar raised $30 million from Vulcan Capital, a firm backed by Paul Allen, in December 2013.[34] As of 2013, the company has raised over $200 million in financing since its founding in 2005.[34]

Partnerships

TrueCar launched the first all-female racing team in 2012, with support from Penske Media Corporation and Dragon Racing.[35][36] The companies sponsored the women in six racing series, including IndyCar, Mazda MX-5 Cup, Star Mazda, USF2000, World Challenge and Rally America.[36][37] In June 2012, The Virgin Group announced its partnership in support of TrueCar's "Women Empowered" initiative.[35]

TrueCar powers car-buying programs for approximately 576 brands. TrueCar’s Affinity Partners include USAA, Sam's Club, Consumer Reports, AAA, American Express, Geico and Farmers.[38][39]

Reception

News outlets, including CNN, Bloomberg, Automotive News, CNBC, Fox Business, the Associated Press, Reuters, the Detroit Free Press, the Detroit News, the Youngstown Vindicator, Newsweek, JD Power & Associates, Wall Street Journal, New York Times and U.S. News & World Report, frequently reference TrueCar in reports and articles.[11][40][41][42][43][44]

References

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  11. ↑ 11.0 11.1 11.2 Lua error in package.lua at line 80: module 'strict' not found.
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  21. ↑ 21.0 21.1 Lua error in package.lua at line 80: module 'strict' not found.
  22. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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  26. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  27. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  28. ↑ http://www.latimes.com/business/autos/la-fi-hy-truecar-quarterly-results-20150806-story.html
  29. ↑ http://true.com/press-release/truecar-names-chip-perry-chief-executive-officer-2/
  30. ↑ 30.0 30.1 30.2 Lua error in package.lua at line 80: module 'strict' not found.
  31. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  32. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  33. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  34. ↑ 34.0 34.1 Lua error in package.lua at line 80: module 'strict' not found.
  35. ↑ 35.0 35.1 Lua error in package.lua at line 80: module 'strict' not found.
  36. ↑ 36.0 36.1 Lua error in package.lua at line 80: module 'strict' not found.
  37. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  38. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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  40. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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  43. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  44. ↑ Lua error in package.lua at line 80: module 'strict' not found.

External links

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