VerticalResponse
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| File:Verticalresponse-logo.jpg | |
| Subsidiary | |
| Industry | Email marketing, Email service provider (marketing), Social Media Marketing, SaaS |
| Founded | San Francisco, California, U.S. (2001) |
| Founder | Janine Popick |
| Headquarters | Blue Shield of California Building San Francisco, California, U.S. |
|
Area served
|
Worldwide |
|
Key people
|
Janine Popick (Founder, CEO) Dave Shiba (COO) |
| Parent | Deluxe |
| Website | VerticalResponse.com |
VerticalResponse, Inc. is an American company providing software for sending email marketing, online surveys and direct mail for direct marketing campaigns. [1][2][3][4][5][6][7][8] VerticalResponse’s market research has been quoted by multiple media outlets, including The Miami Herald, Associated Press, Bloomberg Businessweek and Forbes.[3][9][10][11][12][13][14][15]
History
Janine Popick launched Vertical Response in 2001 after spearheading direct and Internet marketing programs for brands including NBC Internet; XOOM.com; Claris Corp., a wholly owned subsidiary of Apple Inc.; and Symantec Corporation.[16][17] The company secured $1.4 million from 18 angel investors in its first four years of existence.[16] It turned its first profit in 2005.[16]
In late 2011, VerticalResponse acquired privately held Roost, a social media marketing technology company which provides an online tool for managing social networking marketing campaigns.[1][2][18][19][20]
In 2013, VerticalResponse was acquired by Deluxe Corporation.[21][22][23]
Awards
- About.com 2012 Reader's Choice Award Winner: Best Email Marketing Service[24]
- Ranked #66 on the 2011 San Francisco Business Times Fast 100 List of Fastest-Growing Private Companies[25]
- Ranked #343 Fastest Growing Company in North America on Deloitte's 2011 Technology Fast 500[26]
- 2011 U.S. Chamber of Commerce Small Business Blue Ribbon Award[27]
- 2010 San Francisco Chamber of Commerce "Ebbies" Award for Emerging Growth[28]
See also
External links
References
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