XHESCC-FM

XHESCC-FM

City of license	Sabinas, Coahuila
Branding	La 97.7 FM
Frequency	97.7 MHz
First air date	1975
Format	Adult Contemporary
ERP	25 kW
Callsign meaning	derived from XESC-AM: Sabinas Coahuila (additional E and C added in AM-FM migration)
Owner	GRD Multimedia (Radio Divertida XESC, S.A. de C.V.)
Sister stations	XHBX-FM
Website	www.la97.com.mx

XHESCC-FM is a radio station in Sabinas, Coahuila. Broadcasting on 97.7 FM, XHESCC is owned by GRD Multimedia and carries an adult contemporary format known as La 97.7.

History

XESC-AM 1250 came to air in 1975. It was a 1 kW daytime station owned by the successors of Roberto Boone Menchaca. In the 1980s, the station was sold to its current concessionaire and began nighttime broadcasting with 500 watts.

XESC moved to FM in the early 2010s. Because the XHSC-FM (Guadalajara), XHESC-FM (Escárcega, Campeche) and XHSCC-FM (San Cristóbal de las Casas, Chiapas) callsigns were taken, XESC became XHESCC-FM with the added C for the state (Coahuila), as well as an E from the XE callsign for the AM station.