Xaxis (business)

From Infogalactic: the planetary knowledge core
Jump to: navigation, search

Lua error in package.lua at line 80: module 'strict' not found.

Xaxis
Industry Marketing and Advertising
Founded 2011 (2011)
Headquarters New York, NY, US
Key people
 Brian Gleason, Global CEO
David J. Moore, Chairman
Christina Van Tassell, Global CFO
Nicolle Pangis, Global COO
Bob Hammond CTO
Number of employees
 1570
Website www.xaxis.com

Xaxis is a global digital media platform that programmatically connects advertisers to audiences across all addressable channels. Through the expert use of proprietary data and advertising technology along with unparalleled media relationships, Xaxis delivers results for over 2,800 clients in 45 markets across North America, Europe, Asia Pacific, Latin America and the Middle East. Xaxis specialist companies include Light Reaction, Bannerconnect, plista and ActionX.

Xaxis works with over 2,800 clients around the world.[1]

History

Xaxis was launched by WPP and GroupM in 11 countries across North America, Europe, and Australia in June 2011. The creation of Xaxis was spurred from the rapidly growing demand for audience buying and solutions that allow advertisers to target specific audiences.[2] [3] The company’s goal was to manage what it described as the "world's largest" database of profiles of individuals that includes demographic, financial, purchase, geographic, and other information collected from their web activities and brick-and-mortar transactions. [4] In early 2014, Xaxis announced the release of their second proprietary data management platform (DMP), Turbine. According to the company, the Turbine allows Xaxis to reach a variety of media platforms with a broad scope of audience buying capabilities that had previously been independently developed and optimized. [5]

On December 3, 2013, Xaxis merged with WPP sister company 24/7 Media, a digital-marketing technology company.[6] The merger was finalized January 21 2014. [7] [8]

Less than 3 weeks after the merger, Xaxis acquired Bannerconnect, an ad firm headquartered in the Netherlands.[9] The merger was finalized January 21, 2014.

On September 22, 2014, Xaxis announced that AppNexus would be acquiring Open AdStream, formerly known as Xaxis for Publishers. In addition, WPP invested $25 million in AppNexus as part of a funding round by a public equity firm. The deal was finalized on October 31, 2014.[10][11]

On March 30, 2015 Xaxis acquired the mobile ad-tech startup ActionX. The acquisition allowed the company to nearly triple mobile revenues while providing clients with a new suite of proprietary solutions.[12][13]

To capture a slice of the rapidly growing performance advertising market, Xaxis launched Light Reaction on June 2, 2015. [14] Light Reaction is a programmatic performance advertising business that sells clearly defined consumer outcomes. Light Reaction’s approach to performance leverages the data resources and scale of Xaxis to deliver highly measurable results for advertisers. [15]

In early 2016 native ad specialist, plista joined the Xaxis portfolio of brands to become one of the world's most comprehensive programmatic platforms for native advertising. plista provides innovative solutions for native advertising and content distribution in premium environments.[16]

Recognition

  1. Crain’s Best Places to Work 2013: Number 5 [17]
  2. Internet Week Best Places to Work NYC Tech: finalist [18]
  3. Won Asian Marketing Effectiveness & Strategy Award 2014 (AMES), Category: Data Mining - Audience Association and Clustering Analysis [19]
  4. Marketing Excellence Awards Malaysia (2014): Excellence in Data-Driven Marketing, Won Silver Award [20]
  5. FESTIVAL OF MEDIA 2014, Nominated for Best Use of Technology for Xaxis Sync Product [21]
  6. Xaxis’ Simon Honc shortlisted for DATA IQ New Talent Award [22]
  7. MMA Global Smarties Award: Best Programmatic Campaign with MediaCom for DSW Cross Screen Campaign (2015) [23]
  8. Mobile Mafia Award: Best Cross-Screen Activation with MediaCom for DSW Cross Screen Campaign (2015) [24]
  9. Summit Marketing Effectiveness Platinum Award: Online Advertising and Marketing Campaign with MediaCom for DSW Cross Screen Campaign (2015) [25]
  10. Won AEF Media Award (2016) [26]

References

  1. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  2. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  4. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  5. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  6. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  7. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  8. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  9. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  10. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  11. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  12. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  13. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  14. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  15. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  16. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  17. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  18. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  19. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  20. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  21. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  22. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  23. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  24. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  25. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  26. ↑ Lua error in package.lua at line 80: module 'strict' not found.
Retrieved from "https://infogalactic.com/w/index.php?title=Xaxis_(business)&oldid=719627104"