Essential Products

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Essential Products Inc.
Private
Industry Technology
Founded November 9, 2015; 8 years ago (2015-11-09)
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Headquarters 380 Portage Avenue, Palo Alto, CA 94306, US[3]
Key people
 Niccolo De Masi (president and chief operating officer)[4]
Products Essential Phone
Essential Home
Number of employees
 ~100[4]
Website www.essential.com

Essential Products (marketed as Essential) is an American technology company and manufacturer founded on November 9, 2015 by Andy Rubin and based in Palo Alto. The company currently sells the Essential Phone, the 360 Camera for Essential Phone, and other accessories for the Essential Phone.

History

Andy Rubin, the founder of Essential

The company was established in Palo Alto on November 9, 2015 by Android co-founder Andy Rubin, with funding from Playground Global.[2][3] In December 2016, Brian Wallace, who left his occupation as chief marketing officer for Magic Leap a month prior, was reportedly working with Rubin.[5] Trademarks with the 'Essential' brand name were also filed with the United States Patent and Trademark Office that same month.[6]

In January 2017, it was reported that the new company was planning to unofficially reveal a smartphone.[7] In March, Rubin released an image that teased the unannounced smartphone on his Twitter account.[8] On May 25, the company teased a second image of the smartphone on its Twitter account.[9] On May 30, the company announced both the smartphone, dubbed the Essential Phone, and its smart speaker, Essential Home.[10]

In August 2017, it was reported that Amazon, Tencent and Foxconn have invested in Essential Products.[11][12]

In August 2017, the company was valued as a unicorn.[13]

On May 25, 2018, the company cancelled its next flagship and was reported to be for sale.[14][15]

In December 2018, Essential acquired CloudMagic, owner of the mobile email app Newton.[16]

In October 2019, Essential teased an upcoming replacement for the PH-1 called the 'Gem'. This device has a much more slender form factor than its predecessor, will rely mostly on voice control, and will utilize advanced AI for processing the voice control input.[17]

Products

Essential Phone

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Main article: Essential Phone
File:Essential Phone in ocean depths.jpg
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The Essential Phone is a phone introduced in 2017. This phone is a flagship because of a less prominent notch on its screen.[citation needed] This smartphone works with Android 10. This smartphone is only sold in USA.

Essential Home

The Essential Home is a smart speaker and smart home hub running an Essential-designed operating system, named Ambient OS.[18][19] The device was planned for a launch in late 2017 but has yet to release.[20][21][22][23][24][25]

References

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  14. ↑ Android Creator Puts Essential Up for Sale, Cancels Next Phone - Bloomberg
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  17. ↑ https://twitter.com/essential/status/1181734328130252802
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